2023-11-22 09:47:00
French people’s trust in the media is further deteriorating. This is what results from the latest Kantar Public barometer for daily life The cross on trust in the media, produced since 1987 and presented this Wednesday at the Médias en Seine festival in Paris. More than one in two people surveyed, or exactly 57%, believe that “we should be wary of what the media say on major current affairs issues”.
Results which are hardly surprising given that social networks are often the only way for some to find out about issues as serious as the Hamas-Israel war or the conflict between Russia and Ukraine. The dispersion of the offer on the Internet has notably blurred the boundaries between information and opinion. The recent controversies over the responsibility of the media for the treatment of the war in the Middle East risk accentuating the trends.
“Trust allows us to build a lasting relationship in understanding society and the world, thus contributing to citizenship. To maintain it, you must respect the ethical rules: provide information based on credible sources, distinguish between facts and opinion, demonstrate intellectual honesty while organizing spaces for debate, be attentive to your readers, listeners or viewers…”, considers in an editorial Jean-Christophe Ploquin, editor-in-chief of The cross.
27% of young people pay for information
For Christophe Deloire, the secretary general of Reporters Without Borders interviewed in the Bayard group’s daily newspaper, “the increased horizontality of the information space has brought the media down from their pedestal […]. The journalist must once again become a trusted third party by concretely showing that he is worthy of it and by placing himself at the heart of the city.” The one who is also general delegate of the general information conference, launched in October, advocates new economic models that promote quality journalism. Nathalie Sonnac, media economist and author of New World of Media-A Democratic Emergency (ed. Odile Jacob), suggests that press groups participate in media education. “It is by lifting the veil on their methods that the professional media will be able to prove their legitimacy and partially restore the trust that more than half of French people deny them,” she told The cross.
For the first time, the Kantar Institute is including new questions on the financial efforts made by respondents to access information. To the question “Currently, do you spend money to be informed of what is happening in the news?” », 18% of the 1,500 people interviewed online from October 6 to 11 (quota method) answered “yes” and 82% “no”. That’s two out of ten French people who spend money to get information. Among those under 35, 27% answered “yes”, compared to 16% among those aged 35 and over.
Television in front of the Internet
Concerning information on the Internet more specifically, nearly 7 out of 10 respondents (67%) declared that they would not be ready “to take out a subscription to a media or site to access its paid content”. Among those under 35, less than half (45%) would refuse to take out a paid subscription, and 11% do so. Among those aged 35 and over, more than 7 in 10 respondents (74%) would refuse to pay, when only 7% have already taken out a subscription. Today, television remains the most used medium for information (69%). However, it is being caught up by the Internet (62% of respondents). Followed by the press (paper or online, 45%, down 4 points), radio (37%) and podcasts (11%).
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