Fila Korea announced on the 31st that its kids brand Fila Kids has launched a down collection. The products released this time are ‘GLOW Down’, which features a glossy sheen, and ‘MELLOW Down’, which is reminiscent of marshmallow with a lovely color.
This collection is said to have been planned with the concept of ‘FILA Kids Winter Player’, inspired by children’s favorite games. This winter, when a record-breaking cold wave is predicted, outerwear made of goose filling was introduced to further enhance thermal insulation. The company explained that this was meant to be a player in the game and overcome the cold.
Glow Down, the representative product of the collection, is a goose down product with a glossy texture. A total of three colors were released, with the main color being silver, which embodies the recently popular Y2K (early 2000s) and Y3K (future style of the 3000s) mood, as well as black and blossom. It is a regular length that can be worn comfortably by both boys and girls, and features a detachable hood design that can be used in a variety of ways depending on the outfit.
Mellow Down is a pastel-toned down jumper reminiscent of fluffy marshmallows, and is said to have taken into account the tastes of girls who prefer bright and lovely designs even in the middle of winter. It has pastel tones with subtle pearls and is available in three colors: light blue, cream, and yellow. It is said that the addition of a detachable hood made of boa fur material has improved thermal insulation.
The down collection can be purchased at Fila Korea’s official online store, Naver Brand Store, fashion platform Musinsa Kids Online Store, and offline Fila Kids stores nationwide.
An official from Fila Korea said, “To prepare for the harsh cold this winter, we have introduced a kids outerwear that will satisfy not only children but also their parents,” adding, “It is trendy with a variety of styles and colors that suit the tastes of children and parents, as well as warmth and practicality.” “We hope you prepare for a healthy and warm winter with Fila kids outerwear that has everything.”
Reporter Hwang So-young, Donga.com [email protected]
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It seems you have submitted a piece describing the launch of Fila Kids’ new down collection, including details about the two main products: GLOW Down and MELLOW Down. Both are designed for winter wear, focusing on style, warmth, and trends appealing to children’s preferences. The content also notes where the collection can be purchased and includes a quote from a Fila Korea official about meeting the tastes of both kids and parents.
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