Ofir Farber Marketing Manager Yellin Lapidot, Lior Ashkenazi, Omer Degani VP of Marketing Yellin Lapidot (Photo by Yachlin Lapidot)
Yellin Lapidot is launching a new advertising campaign led by actor Lior Ashkenazi. The campaign expresses Yellin Lapidot’s brand values as a leading investment house in the management of investment portfolios, mutual funds and provident funds and advanced training thanks to professionalism, service, responsibility and long-term vision. The first advertisement, from a series of advertisements that will appear, is launched under the message: “In one word – results, in two words – Yellin Lapidot.”
Omar Degani, VP of Marketing and Sales: “This is the first time that the Yellin Lapidot Investment House has launched a campaign of this kind and is recruiting a presenter, and like everything we do, it was important for us to be precise in locating the character. We were looking for a figure that would represent the values of the investment house – reliability, experience, professionalism and long-term vision, and we found Lior Ashkenazi the figure who could present the investment house in the most accurate way. “
Ofir Farber, Marketing Director of Yellin Lapidot: “We are pleased to launch today not only a campaign, but also a new advertising language, an up-to-date logo and an investment house presenter. As an investment house that thinks in any field in the long term, Long-term investment and a long-term relationship. ”
The campaign managers agreed with Lior Ashkenazi to lead the campaign about three months ago, but the photos were postponed due to the spread of the corona. At the same time, Lior Ashkenazi was returning from filming abroad at the time, after being required to dye his hair dark for the purpose of filming.
The fear was that until the day of the filming it would not be possible to return Lior to the original and familiar look and at the same time the production was made to make a wig that resembled Lior’s natural hair, but Ashkenazi’s hair showed a very impressive growth rate. The advertising campaign will be launched nationwide on a variety of platforms simultaneously – TV, digital, billboards and more.
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