Film studio | From ‘Avatar’ to ‘Iron Man’, the big companies that want to manage the City of Light in Alicante

2023-08-01 09:12:24

There are six companies that want to manage Ciudad de la Luz, two national and four international. The call launched from the Society for Digital Transformation (SPTD) for the operational management and marketing of the Alicante studios, whose submission deadline deals ended last wednesday, has had a notable comeback, gathering proposals from some of the large multinationals that manage studios around the world and work on relevant audiovisual projects. A fact that shows the interest that the Alicante film complex arouses both inside and outside Spain.

Among them, as INFORMACIÓN has learned, from the Prensa Ibérica group, is MBS Group, responsible for filming Avatar 2 y 3, Thor, Iron Man 2 one to the series Obi-Wan Kenobi, in addition to television fictions such as CSI Miami o Ally McBealamong many.

A still from “Avatar 2”.

Subsidiary of Hackman Capital Partners, converted into the the platform film and television studios biggest in the world, manages more than about thirty studieshas services of production in 95 cities in seven countries -from the USA and Canada to the United Kingdom, passing through Ireland, the Dominican Republic, Germany and Hungary- and supports more than 900 productions a year. His clients include platforms and studios such as HBO, Warner, Paramount, Netflix, Marvel, TNT o Disney.

It also opts to take over the management of Ciudad de la Luz the American Nu Boyanabelonging to the American Milenium fund, with studies in the Bulgarian capital, Sofia. Movies like the other bodyguardcon Ryan Reynolds; mercenaries 3with Silvester Stalone and Antonio Banderas; Way to freedom, con Ed Harris y Colin Farrello Loving Pablowith Penelope Cruz and Javier Bardem.

Still from “Road to Freedom”.

The English Stage Fifty presents its proposal supported by its works for BBC, Disney, Netflix, MGM, HBO o 20th Century Foxwith series titles such as the devil’s hour o From inside.

Complete the international offer Estudios publocated near Bucharest, with the management of more than 24 international films or the filming of the hit Netflix series Wednesday.

Regarding the national candidates, it has been presented Sequoia and Mediapro. The first manages the Netflix studios in Madrid and in March of this year he became interested in Ciudad de la Luz to the point of meeting with the then president of the Generalitat Ximo Puig. Hand in hand with this company, series have been produced such as Supernormal o Monte Cristo. As to Mediapro is a leader in the European audiovisual sector, with 53 offices spread over 31 countries.

The concurrence of these operators is a confidence generator to attract productions given the track record and experience they have in the audiovisual world, in addition to the contacts they have.

Still from the series “Wednesday”.

Conditions

The contract established in the specifications, which is established by a period of five years, its function is the operational and commercial management of the Alicante complex. on one side for manage the allocation of spaces and provide the services required by the production companies and on the other to monetize the use of the facilities.

The difference with the way Ciudad de la Luz operated in the past is that before it worked with a kind of concession, which then fell to Aguamarga, which worked autonomously, establishing the costs, while receiving an amount from the Generalitat.

Netflix Series “From the Inside”.

Now it is a provision of services, which depends directly on Ciudad de la Luz. For these works, an amount of 750,000 euros per year (plus taxes) has been consigned for the management company, which will also receive up to a maximum of 7.5% of the productions that are obtained for the studies.

The operational management team will have headquarters in the Alicante complex, provided by SPTD, while marketing may be carried out by the winning company from its work centers, without requiring a presence in Ciudad de la Luz.

For now, the legal services have decided stop the adjudication process until we see which direction it takes the new council in this sense, given that yesterday the until now director of SPTD, Antonio Rodes, a position he has held for the last 8 years, received the letter of resignation.

Now two scenarios are open: continue with the award or stop the process and generate a new management system.