Canoe-compatible capsule coffee pop-up store held at Starfield Hanam branch
Dongseo Foods announced on the 15th that it will launch a ‘SWITCH TO KANU’ pop-up store with the theme of canoe compatible capsules in the central atrium on the first floor of Starfield Hanam branch from the 17th to the 27th.
This pop-up store, under the slogan “Discover a new coffee taste with Canoe-compatible capsules,” means switching to Canoe capsules instead of the coffee you used to enjoy. To this end, we provided unique spaces and experiences tailored to each theme, allowing visitors to easily discover their new coffee tastes.
The pop-up store consists of five spaces, including ‘reception’, ‘farewell zone’, ‘exploration zone’, ‘vending zone’, and ‘tasting zone’. When visitors bring used coffee capsules, they are welcomed at the ‘reception’ as VIPs and are given VIP tickets that allow them to receive various prizes such as canoe welcome kits and mugs depending on the weight of the capsule.
Afterwards, in the ‘Farewell Zone’, you can choose a reason for saying goodbye to your existing coffee and receive exchange coins and tasting coins that can be converted into canoe capsules. In the ‘Exploration Zone’, you can find the coffee that suits you among various types of Canoe-compatible capsules, and you can exchange it for genuine Canoe capsules using the coins you previously received in the ‘Vending Zone’.
Lastly, in the ‘tasting zone’, you can brew and taste your newly selected coffee. There are a total of 18 types of Canoe compatible capsules, prepared to satisfy a variety of tastes, including light roast, dark roast, decaffeinated, and single origin. In addition, there are a variety of things to enjoy, such as a large photo zone and SNS certification photo event.
An official from Dongseo Food said, “We planned this pop-up store so that customers could directly experience the Canoe compatible capsules and enjoy a variety of flavors. “I hope you will have the opportunity to discover your own new coffee taste through this event,” he said.
Kim Sang-jun, Donga.com reporter [email protected]
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