Appointment of the new CEO of El Al: Nadav Hanin (44) has been appointed Marketing and Digital Director, Globes has learned. Hanin will be a member of the board in this position at El On. Hanin brings with him experience in the worlds of marketing and content from Hot, where he served in a variety of positions for the past 15 years, between 2015-2018 served as VP of Marketing and then served as VP of Content, Innovation and Product Development and as a board member of the company.
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El Al Hanin will be responsible for the marketing and digital field of scheduling, where the company has a dual responsibility for passengers who have experienced disruptions to flights, and in view of the momentum of demand and competition for passengers from foreign airlines. Like Eager, El Al is a company that evokes a lot of emotions among consumers when it wins on the love-hate axis for the company.
Hanin is the first appointment of new CEO Dina Ben Tal Gansiya, who took up her official position in mid-May. To a US fuel company from which it came to El Al.
In 2018, Hanin signed the rebranding and facelift of Hot, including the replacement of the logo and the adoption of a uniform branding language for the group’s companies. As VP of content, he signed on to sell Hot’s original series to international channels such as the ‘Kingdom’ series, which was sold to HBO in Latin America and ARTE.
Hanin is married and a father of three and lives in Rishon Lezion. He holds a master’s degree in business administration (College of Management) and a bachelor’s degree in economics and business administration from the University of Haifa. Hanin was also on Globes’ list of 40 to 40 promising several years ago.