When Balenciaga presents a new collection, it’s important to pay attention and take a closer look. This time please pay close attention to the passers-by!
Berlin artist Eliza Douglas walks down Avenue George V in Paris on the phone. Past number 10, the headquarters of the French luxury brand Balenciaga. It’s windy and a little cloudy. The heavy wooden door in the pale facade opens and a tall, slender man steps out. Bright green hair peeks out from under his pulled-up hood. After a long look at his cell phone, he hurries off, his coat flapping in the air. The Douglas is no longer to be seen.
Now the door opens again. And when a woman and a man step into the street chatting, the scene picks up speed. In the five-minute video, our eyes remain on the large door that opens and closes – and lets in and out people in elegant, mostly black outfits. Everyone wears Balenciaga, because in the mini film by Mau Morgó we are presented with the new spring collection of the said fashion brand.
In this virtuoso staged chamber play, one inevitably has to think of the music videos by Michel Gondry, who once staged Björk so enchantingly. In general, to French filmmakers who have that certain something when it comes to poetic moving images. Morgó seems to have it too, even though he’s not from France. As ruthless as the contours of Balenciaga ready-to-wear often appear, the garments now flutter playfully in the wind. The melancholy that is inherent in the fashion productions of the Georgian creative director Demna is conveyed in the most excellent way in this touching and entertaining street scene.
There is now a lively activity on the pavement. E-scooter riders, food delivery people and dog walkers traverse the backdrop. And then come the grannies. Like everyone else, they are dressed entirely in Balenciaga. How wonderfully the silky blouse with ties and the bluish patterned ensemble also fit into retirement age. And the oversized hourglass bag. The world needs grannys like that!
And again it’s the weather that divides the Balenciaga collection into chapters. It gets windier and then it rains. At the end the sun shines. The weather change is accompanied by music. As always, by Loïk Gomez aka BFRND, Demna’s husband, who reinterpreted Édith Piaf’s “Sous le Ciel de Paris” for the video.
It is really worthwhile to look at the small work of art several times, because each figure tells its own story. There are 44 new looks in total. In addition to the typical black, there are many shades of blue. Jeans, trench coats, statement shoes, checked linings hanging out of the hems, skirt-trousers combos and towels wrapped around the waist. There are also funny bags that look like shopping bags and a boot bag is back. If you count carefully, there will be more than 44 people in the video, because there are also extras in designs from other collections. The grannies are there too.
Towards the end of the clip, the dresses become more and more elegant. The sky clears with the couture robes. So the next Balenciaga spring can be cheerful.
#Fleeting #grannies #dogs #escooters