Florence, new shops: the craftsman of wonders, Flor Decor opens in the street that is changing its face

by time news

The new pavement, the clean pavements and free from wild parking. And the plants potted in terracotta that cheer the progress of those who cut from Via dei Benci to Piazza Santa Croce. In Borgo Santa Croce there is an air of renewal. Here, despite the closures of commercial establishments penalized by the tourism block, the work to set up a new artisan shop has been completed. It is located at 19 red and was born at the entrance of the historic Roselli Cecconi building. Inside, intent on working on a counter framed between antiques and hand-carved wooden works, is Alessio Conticelli, heart and soul of Flor Decor as the space will be called.

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The craftsman of wonders, in the street that is changing face, opens Flor Decor

By early May – says the artisan artist with a curriculum of furniture work behind him also for international fashion houses – we will put the window sticker and we will officially present ourselves in this street where we have wanted to open for months. The pandemic has blocked the project but now also thanks to the new flooring we are happy to be aware that the commercial world of Florence has changed and that the proposal of the objects that I make following the art of knowing how to do will be welcomed. In fact, Alessio’s workshop is the latest extension of the Aquaflor universe, the artistic perfumery that has had its home in Borgo Santa Croce since 2010, and which in the last year has wanted to combine the excellence of perfumes with that of furniture and decoration . A path that moves from the showcase of essences where the master perfumer works to the new adjoining rooms dedicated to the preparation of compositions with dried flowers, mirrors and objects of yesteryear, where the head of the Flor Decor project Livia Michi acts as Cicero among ancient products and contemporaries. In recent months – he explains – we have worked to renovate this part of the shop that will officially open together with Alessio’s. Orphans of the flow of foreign tourists, we were surprised by the attention that the Florentines wanted to give to our historical part of the perfumery and now we can’t wait to make them participate in these novelties in terms of furniture. Objects that they will be able to see exhibited in our rooms and of which they will be able to discover the authenticity even during the processing phase by entering the Flor Decor space opposite. The idea – continues Alessio – to bring the experience of a 4.0 shop to life. The space has all the charm of the old artisan workshop, but in addition to making objects with an antique flavor, I will be active on social networks. From the lockdown we understood that these virtual places are the new showcases on the world, even the tow to then come in person to meet us. Among the strong pieces there are classic wooden sculptures, such as small cherubs, or contemporary but also authentic works of artistic craftsmanship such as the pairs of angel wings that Alessio works flake after flake, taking up a drawing that struck him by the Archangel Gabriel. . I’ve had requests for this piece. There are those who want them finished in gold leaf, others white with a chalk effect.

But also convex mirrors or wood display units are available. My works require time and technique – he concludes – if there is one thing that this moment has taught us is respect for time and the value of work. Maybe it’s no longer the moment for the hit and run souvenir.

April 22, 2021 | 17:45

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