Hypermarkets, supermarkets and convenience stores are all affected by this drop in consumption. stock.adobe.com
Shelf prices have continued to rise this month, according to an IRI barometer for LSA. Consumers respond by restricting their purchases.
The shopping bill continues to soar in supermarkets. While some specialists predict a month of “red march marked by steep price increases on the shelves, food inflation continues to rise, according to IRI’s latest barometer for LSA. And this, for all references. “In the midst of trade negotiations – which end on the 28 February – prices continue to rise for both national brands and private labels, reflecting previously approved prices and cost increases for distributorssays Emily Mayer, Business Insight Director at IRI.
This galloping inflation directly affects the wallets of the French, who are forced to restrict their purchases to respect their budget. Thus, according to IRI, sales of consumer products in supermarkets fell by 3.9% in volume last week, compared to the same period a year ago and by 5% since the beginning of the year. .
Read also“Anti-inflation basket”: when the government’s project is unanimously against it
No store escaped this drop in consumption: -4.6% over one year for hypermarkets, -2.8% for supermarkets, -1.4% for convenience stores and -8.4% for purchases in drive or delivery, underlines the note of IRI. All departments are also concerned, ranging from parapharmacy products and accessories (-66.2% in volume sales over one week), ready meals, hygiene products or frozen foods. Some categories are still doing well, such as extruded cakes for the aperitif (+27.6%), cereal bars, canned mackerel, chewing gum or even hand and lip care.
Driven by price increases, sales in value however recorded an increase of 10.1% last week. They have thus increased by 8.5% since the beginning of the year. The biggest increases are concentrated in tissues (+59.2%), mustards (+49%), extruded cakes (+48.3%), sugars (+39.8%) and preserves mackerel (+38%), according to IRI.
Read alsoBudget, morale… A year later, the war in Ukraine has upset the daily life of the French
The observation drawn up by IRI goes hand in hand with the observations of INSEE. In a note published in mid-February, national statisticians pointed out that in January, “over one year, food prices increased by 13.3 % in January, after +12.1% in December“. Fresh fruit, fresh fish, bread, cereals, milk, cheese, eggs, sugar, jam… Many products saw price increases accelerate in January, according to experts. What weigh even more heavily on the household budget.