2023-11-02 21:41:57
After the failure in the sale of its national TV rights and while awaiting the uncertain outcome of over-the-counter negotiations with candidates on the French market, the Professional Football League (LFP) underwent an international test this Thursday with the submission of offers for the period 2024-2029.
Its foreign rights (L1, L2, Champions Trophy) are currently held by BeIN Sports for an annual amount of 80 million euros per year. An amount which remains very far from the other major European championships: 160 million for Germany, 670 million euros for Italy, almost 900 million for Spain, almost 1.8 billion for England.
The LFP’s objective is to get closer to 200 million. “It seems unrealistic to reach 200 million euros,” analyzes Pierre Maës, sports television rights consultant. The football offering is too fragmented, there are many competitions and there is a gap widening between premium rights, namely the Champions League and the Premier League, and everything else, which is trying for all it’s worth. to survive. »
“More than a hundred agencies and broadcasters have withdrawn a file”
The context with the stoning of the OL bus on Sunday before the match against OM is not necessarily favorable. “This has a marginal impact on the price but it gives a general feeling of unprofessionalism, it’s not good,” adds Pierre Maës. The departure of PSG stars Lionel Messi and Neymar does not provide a very positive signal either.
This Thursday evening the LFP published a press release in which it displayed a certain confidence: “Following the launch of the consultation relating to the international rights of Ligue 1, Ligue 2 and the Champions Trophy, more than a hundred agencies and broadcasters have withdrawn an application file. LFP Media has received numerous offers relating to one or more territories. A period of analysis begins now to allow LFP Média teams to identify the best opportunities and prepare the appropriate follow-up to be given to the marketing process. LFP Media will thus be able to decide to allocate the rights in certain territories, to begin discussions or to launch new phases of consultations targeted to particular regions.
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