Football: Unprecedented Clasico… Barcelona will face Real Madrid with the Rolling Stones logo on the chest

2023-10-19 13:19:18

After 60 years of career, the Rolling Stones still know how to make people talk about them. While their next album, “Hackney Diamonds”, the first unreleased since 2005, is released on October 19, the group of Mick Jagger and Keith Richards is joining forces with FC Barcelona. As part of a partnership with Spotify, sponsor of the Catalan club, the cult logo of the Rolling Stones will adorn the Red and Blue tunic of Robert Lewandowski and his teammates.

This “Tongue and lips” logo, one of the best known in pop culture for half a century, is this hanging red tongue. She will be on the jersey for a unique occasion and not just any occasion: the match at Camp Nou against Real Madrid on October 28. The players of the Barça women’s section will also wear this jersey on November 5 against Sevilla FC in the Women’s Liga.

Last year, the Catalans had already worn a stylized owl, the logo of the Canadian rapper Drake, and the Motomami logo, named after the latest album by the Spanish singer Rosalia, on the belly part of their jersey. This type of marketing operation is provided for in the sponsorship agreement concluded with the Swedish streaming platform Spotify, considered one of the largest partnership contracts in the history of world football. The amount of this, which runs over several seasons, was not made public at the time of signing, but according to the specialist press, it could bring in 435 million euros to Barça, including the naming of the Camp Nou.