For Christmas help the research against the Alzheimeir, give cyclamen

by time news

A’gift idea floral, fragrant but which, above all, warms the heart. A Cyclamen plant which, at the same time, gives a concrete contribution at the Research against Alzheimer’s.

The initiative

From 2 al December 15, in fact, on the occasion of holiday season, in all Coop points of sale on the Italian territory, it will be possible to buy one Cyclamen seedling. For each plant sold it will be devolved 1€ to support the scientific efforts of Airalzh Onlus (Italian Association for Alzheimer’s Research), the only association that promotes e holds the medical-scientific research on the Alzheimer’s disease and other forms of dementia nationwide.

From 2016, with the countryside “Forget not you”, Coop has promoted numerous initiatives in the area aimed at raise funds in favor of scientific research on Alzheimer’s. The pathology, which strikes in Italy more than 600,000 people, is destined to spread more and more due to theaging of the population. By 2050in fact, it is estimated that it will be affected 1 your person 85 worldwide, involving 130 million of individuals.

Buy a Cyclamen seedling. With this small gesture, ma significant, it will be possible support Airalzh who, day after day, is committed to improve the health of the elderly. Research cannot wait, but it must be supported with concrete help from all of us.

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