2023-11-03 13:04:42
The decline of purchasing power of familiesfalcidiato dall’inflationwill also have its effects felt on Christmas expenses. The investigation is already raising the alarm “The state of mass consumption in Italy” made by NielsenIQ, according to which almost half of Italians (43%) intend to reduce spending, while the other half (42%) will maintain the same budget as last year. Only 7% of consumers plan to spend more. There are different strategies that Italians will adopt to contain costs: 41% will celebrate more economically, preparing meals at home or choosing cheaper restaurants, 34% will save by taking advantage of special discounts before the holidays and 33% will buy less gifts.
Meanwhile, the month of September closed with a turnover of 12.5 billion euros for the gmo, a value that shows growth of 6.6% compared to the same period in 2022. The progress can be explained exclusively by the growth in prices (+8.8% for large-scale retail trade), while volumes continue to decline. The good news is that the price run continues to slow (in August it was 10%).
All distribution channels are growing. Specifically, progress is led by drug specialists (+14.8%), followed by superstores (+8.8%), discount stores (+7.9%), supermarkets (+5.9%), free services ( +4.3%) and finally Hyper>4,500m2 (+2.8%).
On the front of promotional sales, the positive trend continues with a promotional impact of 23.2% for the month of September 2023 in Italy as a whole (+0.3 percentage points compared to the same month of 2022). Finally, private label products (MDD) saw their market share stand at 22.4% of packaged consumer goods (LCC) in the hypermarket, super and free services perimeter (including discount stores, it rises to 31.7%).
The sector in detail Grocery saw value sales grow by 6.1% and volumes fall by 1.8%. Products dedicated to pets confirmed themselves as the product area with the most significant increase in value (+10.9%), followed by home care products (+8.3%) and packaged food (+ 8.2%). Regarding volumes, however, a negative trend was noted for all sectors and especially for Fresh Food (-2.6%). “At the level of product categories, they lead the Top10 ranking of NielsenIQ of September 2023 virgin and extra virgin olive oil (+29.4%), sugar (+26.9%) and multipack ice creams (+23%) – conclude the NielsenIQ analysts – As regards the Fresco (fixed weight + variable weight) is growing in all distribution channels. In particular, the best performance was recorded in discount stores (+9.2%), while in free services the least significant increase was observed (+4.2%). Among the most dynamic product categories within the sector, bread & pastries & pasta once again confirms itself in first place (+10.5%), followed immediately after by fruit and vegetables (+9.9%) and fishmongers (+9.7 %)”.
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