“For Italy, cultural heritage is a real gold mine”

by time news

2023-05-27 16:17:53

For Italy, cultural heritage is a real gold mine. After the pandemic and the confinement, the citizens of the world want to travel and return to their former lives, and they are hungry for Italy. Our country has never been so attractive”. She stated it Diana Bracco, President and CEO of the Bracco Groupin a video message that opened a meeting on culture and economic development, held at the Fsummer of the Economy of Trento and to which the Minister of Culture Gennaro Sangiuliano also spoke via video link.

“Investing in culture – added Diana Bracco – it’s convenient for everyone, because generates wealth and jobs: according to the latest data from the Symbola Foundation and Unioncamere, cultural heritage gives work to 1.5 million people who produce wealth for 88.6 billion euros. But strongly supporting the historical-artistic heritage is essential not only for its economic value, but also for its ethical and social value. Indeed, culture is the cement of a community, it represents its identity and allows a country to confront, communicate and share. The message of culture transcends any geographical and linguistic barrier because the language of Beauty is truly universal, capable of speaking to everyone,” she concluded.

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