The Kalil company, which is the leading company in Israel in the field of manufacturing and marketing aluminum systems and designed windows, leads a precedent in the field of sports team sponsorships. Yoni Robizon, Deputy CEO at Kalil, states: “The decision stems from a connection to sports values, winning, achievement and connection to the community of the three teams, and also from considerations of broad media exposure and branding the company as a leader in the industry.”
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Last year, the Kalil company and the ‘Multilook’ group signed a secondary sponsor agreement with the Maccabi Tel Aviv basketball team for the 2021/22 season, when ice learned that the amount of the two summaries with the Yellows, would yield them an income of approximately NIS 400,000. The current season (2022-2023), will actually be the tenth season in a row, in which the Kalil company serves as a sponsor of the “state team”.