For this reason, the high price of the iPhone is not a problem for Tim Cook.

by time news

Although iPhone 14 Pro releases dampened holiday revenue, Apple was the only company to report 1 percent growth in the quarter, as iPhone 14 sales boosted the company’s numbers, pointing to the popularity of iPhones. Since then forever

It appears that the Cupertino giant is looking to use this wave of popularity to expand or reshape its iPhone lineup in the future to include the “Urtla” model.

Apple CEO Tim Cook may be hinting at a Urtla-branded iPhone in 2024, according to Bloomberg’s Mark Gurman.

On an earnings call about the increase in the average selling price of iPhone models, Cook said the increase isn’t a problem because consumers are likely to be persuaded to spend more.

It should be noted that the iPhone X was priced at $1,150 (Rs. 102,000 in India) in 2017, and now the best iPhone 14 Pro Max has reached its asking price. $1,600 (Rs. 189,900 in India).

“I think people are willing to do everything they can to get the best value for their money in this segment,” Cook said on the call.

He noted that the iPhone has become an “integral part” of people’s lives as they now use it to make payments, control smart home devices, manage their health and store banking data.

However, Cook didn’t say anything about further price increases, but says that more high-end iPhones would make sense if they introduced new features.

New flagship “Ultra”.

Reports from last year suggested that Apple might include a variant of Urtla in the iPhone 15 series.

Over the past few months, rumors have swirled around the phone – apparently due to the “Urtla” branding on the Apple Watch and the silicone of the M1.

Gorman claims that Apple discussed internally adding a high-end iPhone to its top of the line smartphones.

He also says that with the launch of the iPhone 15 later this year, “Apple will differentiate product layers with a range of materials, processors, and cameras.

This includes giving the Pro Max a periscope lens that provides better optical zoom.

Gorman says Apple won’t call the rumored new iPhone Pro Max the Urtla, but it could add a high-end iPhone to both Pro models.

Features of the Urtla model.

Gorman says the model will “certainly raise prices, but consumers need a reason to upgrade.”

Although there are many reports about the alleged “Urtla” form, there are no confirmed reports on how this better form came to be.

The phone is expected to bring more camera improvements, a faster chip, and possibly a larger screen.

There may also be more features in the future, such as the charging port.

iPhone “Artla” without charging port

The European Union announced last year that all phones sold in the region, including iPhones, must switch to USB-C for wired charging before December 28, 2024.

While Apple may have agreed to comply with the ruling, it may never enter it because it has two years to come up with a wireless charging solution that’s as effective as wired charging.

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