Manoj Valluri, Managing Director of a Hyderabad Marketing Company [la capitale de l’État du Telangana, dans le sud de l’Inde], acknowledges that it has given up relying on the availability of its personnel on certain essential days. He’s not talking about holidays, but about the release dates of local action blockbusters.
Much of this region ceases all activity for the launch of these films. Some companies give their employees a day off, knowing that many of them will dry up to watch supercharged actors beat up the bad guys and outsmart their tricks on the big screen.
Valluri offers its 23 employees a day off, plus free cinema tickets. The 32-year-old boss admits that he himself never misses a new movie. He even sometimes throws flowers at the stars on the screen and participates in the fireworks after the end credits. “I know how they feel”, he says about his employees.
“For nothing in the world would I miss the first session.”
India is known for Bollywood cinema, whose studios feature Hindi actors singing and dancing in wildly romantic musicals. Bollywood is the contraction of “Bombay”, a major city of Indian cinema, and “Hollywood”.
A demented cult
But almost 60% of Indians do not have Hindi as their mother tongue, and this huge population explains the exponential growth of “Tollywood”, South India’s Bollywood competitor for movies and TV shows. Tollywood owes its name to the use of Telugu, one of the main languages of the region.
Tollywood fans are delighted to be offered dizzying blockbusters in their own language. Moreover, this cinema inspires a cult of stars that some observers describe as insane.
Often the days of p
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The Wall Street Journal (New York)It’s the business bible. But to be handled with care: on the one hand, high quality investigations and reports; on the other, editorial pages so partisan that they too often fall into the most flagrant bad faith.
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