Former NBCUniversal executive Joe Benarroch joins Twitter By Reuters

by time news

2023-06-04 20:30:49

© Reuters. Twitter Building in San Francisco, California, US 11/18/2022 REUTERS/Carlos Barria/Archive

(Reuters) – Former NBCUniversal executive Joe Benarroch will join Twitter on Monday in a role focused on business operations, he told Reuters.

Benarroch said in an email that he looked forward to working with the company’s team to “build Twitter 2.0 together.”

“Welcome to the flock, @benarroch_joe! Bird to bird,” tweeted Twitter’s new chief executive, Linda Yaccarino, who was appointed in May. She did not mention the position that Benarroch will take.

At NBCUniversal, Comcast Corp (NASDAQ:), Benarroch oversaw communications strategy for its Advertising & Partnerships division, reporting to Yaccarino, who was head of advertising there before joining Twitter.

Benarroch is being appointed after the departure of several Twitter executives, adding to Yaccarino’s challenges.

Twitter’s head of trust and safety, Ella Irwin, said on Thursday that she had resigned from the social media company.

On Friday, Reuters reported that the head of brand safety and ad quality, AJ Brown, had also decided to leave.

The Wall Street Journal was the first vehicle to report Benarroch’s hiring this Sunday.

(Reporting by Dawn Chmielewski in Los Angeles and Chandni Shah and Juby Babu in Bengaluru)

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