Formula E, the electric motorsport series, has revealed what it is calling its new “sonic identity”. In other words, a set of audio cues that will alert viewers to what’s to come and set the tone for the next broadcast. This includes a host of new audio tracks for things like the headline titles, results and podium celebrations.
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“Working with Lost Track Productions and Machine Sound, our ambition was to create a bold new anthem for our sport as part of our newly launched brand identity,” said Henry Chilcott, Formula E Marketing Director. by Tom Player is designed to work like a movie soundtrack, evoking different emotions to enhance the race weekend experience, from the opening broadcast titles to the live podium celebrations.”
Music composers for Formula E
Introduced just a few races into the third generation Formula E, the music was composed by Tom Player of Lost Track Productions and Alex Bingham, sound designer at Machine company.
Together they took part in a pre-season event where Nio333 Racing and Mahindra Racing tested their new Gen3 cars. The duo made high quality audio recordings of the cars being pushed to their limits and incorporated these sounds into their composition.
The brand new title song for the broadcast was then recorded by the Player with the help of a 55 piece orchestra at the legendary Abbey Road Studios in London, England. The rising score features deep string sections and percussive rising chord progression.
It is featured alongside a new 45-second film produced by Formula E’s production partner Aurora Media Worldwide. It features some of Formula E’s stars, including defending champion Stoffel Vandoorne, Mitch Evans, António Félix da Costa and Jake Dennis. The new Gen3 cars can also be seen, racing in some of the most exciting locations on the calendar including Cape Town, Sao Paulo, Monaco and London.
“This has been a year of renewal for Formula E, new GEN3 race car, new teams, new look and new sound,” said Chilcott. “The soundtrack and soundscape set the tone for the entire fan experience.”
To commemorate the new Formula E soundtrack, a seven-song album was released on all major streaming platforms. The new title sequence will be heard for the first time on linear TV this Saturday ahead of the 2023 Hyderabad E-Prix in India.