Frankfurt Fashion Week opens: Vision of a more sustainable fashion

Dhe Frankfurt Fashion Week has opened and from January 17th to 21st the city will be all about fashion for the second time – albeit on a smaller scale than hoped. The premiere last summer had to be more reserved due to the corona pandemic: events were canceled, postponed or took place online. The situation is similar this year. The major trade fairs Premium, Value, The Ground, Seek and Neonyt have been postponed again. Nevertheless, there are some highlights this year, both digital and analogue: exhibitions, panel discussions, fashion shows. They are united by the question of how the fashion industry can be made more sustainable.

Runway B level

The B level of Frankfurt’s Hauptwache will become a “walk-in fashion magazine”. The works of various fashion photographers have been presented there on a total of 35 pillars since January 10th. For a month, the 71 works by 25 photographers are freely accessible at all times.

Helmut Fricke FASHION

Since the 1990s, Helmut Fricke has captured the most important fashion shows in pictures for the FAZ. From January 17 to February 17, his creations can be seen at 13 locations in the city – a collection of a total of 60 works from the Frankfurt photographer’s photo archive.

Affixed fashion photos from the “RUNWAY B(eautiful) level” exhibition adorn the pillars on the B level of the Frankfurt Hauptwache.

Image: dpa

Neonyt Installation

Even though the originally planned event has been postponed again, on Tuesday from 5.30 p.m. there will be an insight into curated looks from sustainable fashion brands. A limited number of invited guests can view the installation with the key themes Circularity, Social, Water and Air on site at Danzig am Platz. The event will also be broadcast online.



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