SIC launched this Friday, April 12th, two new digital channels, with free access, broadcast 24 hours a day: SIC Alta Definição and SIC Replay, which can now be seen on the SIC website and on the OPTO platform .
According to the channel, SIC Alta Definição will have “dozens of episodes of one of SIC’s most classic programs, running freely, bringing together several generations of interviewees and conversations, in a proposal that the public knows and likes and that they can rewatch at no cost “.
SIC Replay is a channel to “watch or review the best programs in the SIC universe”. “All-time programs, recent programs, old programs, classic programs, programs that you haven’t seen in a long time, programs that you’ve probably never seen and will see for the first time. Entertainment, humor, magazines, fiction to watch, to get excited, to to laugh, to cry, to be amazed, to remember, now on a digital channel”, the channel said in a statement.
According to Bruno Padinha, chief digital officer of the Impresa group, “these initiatives are not just isolated steps, but rather an ongoing commitment by Impresa to lead the differentiated content offering”.
“With a curation always thinking about the SIC viewer, we tried to create channels that mix the most recent offering with traditional programs, many of which are in the public’s emotional memory”, adds Pedro Boucherie Mendes, director of strategic planning and digital entertainment content.