Jorge Barón, a revered figure in Colombian television, has been named the country’s tourism ambassador in 2024, thanks to his influential program, The Star Show. Since its inception in 1969, the show has not only entertained but also showcased Colombia’s stunning landscapes and rich cultural heritage, encouraging national tourism. barón, who has dedicated decades to connecting colombians through music and entertainment, emphasizes the importance of exploring the diverse beauty of the nation. “Every corner has something unique to offer,” he states, inviting Colombians to appreciate their homeland’s natural and cultural wealth. As The Star Show continues to thrive, it remains a vital platform for emerging artists and a beloved tradition for viewers, especially during New Year’s celebrations.
Q&A with Jorge Barón: Colombia’s New Tourism Ambassador
Editor: Jorge, congratulations on being named colombia’s tourism ambassador for 2024! yoru programme, The Star show, has had a profound impact as it’s launch in 1969. How do you see your role evolving with this new title?
Jorge Barón: Thank you! It’s an honor that I take very seriously. As Colombia’s tourism ambassador, I aim to highlight the amazing diversity of our nation. The Star Show has long been a platform for showcasing not just music but also the stunning landscapes and rich cultural heritage of our country. This new role allows me to deepen that commitment and inspire more Colombians to explore their own beautiful homeland.
Editor: Your show has been instrumental in promoting Colombian culture. How do you think it has influenced national tourism?
Jorge Barón: The Star Show has always strived to bring people together through music and entertainment. By sharing stories and showcasing various regions, we encourage viewers to visit those places. Our motto, “Every corner has something unique to offer,” reflects the spirit of exploration and appreciation for Colombia’s natural beauty. Each episode invites viewers to experience the culture and landscapes, which naturally boosts tourism.
Editor: With your extensive experience, what practical advice would you give to Colombians looking to travel within their country?
Jorge Barón: I always encourage Colombians to take the time to learn about their own cultural and natural wonders. Traveling within Colombia can be as enriching as traveling abroad. Whether it’s the lush coffee regions, the vibrant cities filled with art, or the serene beaches, I recommend exploring less-known destinations. They often hold the richest experiences. start small and enjoy discovering your local surroundings—you may find treasures you never expected.
Editor: Besides your commitment to promoting tourism, your show is a beloved tradition, especially during New Year’s celebrations. How do you incorporate this festive spirit into your programming?
Jorge Barón: New Year’s is a special time for us. We create an atmosphere of festivity that resonates with our audience. We feature performances from various artists, but we also share messages of hope and unity. This tradition strengthens cultural ties and reminds us of the importance of community. Celebrating together through music and dance embodies the heartbeat of Colombian culture.
Editor: What do you envision for the future of The Star Show in light of your new responsibilities as a tourism ambassador?
Jorge Barón: I see The Star show continuing to evolve as a key pillar in promoting Colombian culture while also acting as a catalyst for tourism. We will explore innovative ways to engage our audience and highlight destinations beyond the usual spots. My goal is to collaborate with local businesses and communities to foster a deeper connection, ensuring that tourism benefits everyone involved.
Editor: Thank you, Jorge, for sharing your insights. Your passion for Colombia and its culture is truly inspiring, and we look forward to seeing how your work influences the future of tourism in our nation.
Jorge Barón: Thank you! It’s a pleasure to share my thoughts, and I hope to inspire more colombians to cherish and explore our beautiful country together.