Fronde against paid certification on Twitter

Fronde against paid certification on Twitter

The “blue bird” seeks to diversify its income at a time when its advertising revenues are in free fall. Tada Images –

DECRYPTION – Many media refuse to pay. The social network should relax its rules.

Who is going to pay to keep their certification on Twitter? The blue badges, which had been awarded free of charge in recent years to brands, associations, celebrities, public figures and journalists, will disappear from Saturday in favor of a paid formula. Companies must now pay 950 euros per month, and add an additional 50 euros per account – for example, those of their employees.

Certified accounts will be favored by the social network’s sorting algorithm, officially to better fight against fake accounts. This new policy is far from unanimous. «Elon Musk wants to make Twitter a two-tier space, where only those who pay have a say”laments to AFP Christophe Deloire, secretary general of Reporters Without Borders.

American media like the New York Times where the Los Angeles Times announced that they refuse to pay for their accounts as for those of their journalists. THE…

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