WELLINGTON, New Zealand, February 29, 2024 – Fujifilm is shaking up the instant photography game with the launch of the instax Mini Evo cinema in new Zealand, the first camera in the instax line to seamlessly blend short-form video, still photography, adn instant printing into one device.
A Hybrid Approach to Memories
Table of Contents
the Mini Evo Cinema lets you capture 15-second video clips and print a physical photo with a QR code that replays the video when scanned.
For years, Fujifilm’s instax range has been synonymous with the joy of instant photo prints. Now, the mini evo Cinema expands that experiance by adding video capture to the mix, positioning itself as a bridge between the immediacy of digital and the tangibility of physical keepsakes.
The camera’s workflow is designed around selecting the perfect moment. Users record a clip, review it, and then choose a frame to print, with each print including a QR code that links back to the full recorded video. The device also functions as a traditional still camera, with Fujifilm stating that the same style options are available for both photos and videos.
Vintage Design, Modern Features
Fujifilm has intentionally focused on physical controls for the Mini Evo Cinema, opting for dials and switches instead of a touchscreen interface. This design choice draws inspiration from classic cine cameras, offering a tactile experience that appeals to photography enthusiasts.
At the heart of the camera’s creative toolkit is the “Eras Dial,” which allows users to select from 10 visual styles inspired by different decades, ranging from the 1930s to the 2020s. Fujifilm says that each era can be adjusted in intensity, resulting in approximately 100 unique looks for both photos and videos. The company emphasizes that this system allows for a specific visual approach to be applied during capture, reducing the need for post-editing.
Pricing and Availability
The Fujifilm Mini Evo Cinema is priced at NZD $699 and is positioned as a premium product within the instax portfolio. The launch comes at a time when smartphone cameras dominate everyday photo and video capture,and consumer attention is increasingly focused on short-form video platforms.
fujifilm is presenting the Mini Evo Cinema as a compelling alternative, pairing a physical print with a digital replay element. While the print provides a lasting physical object, the QR code offers a convenient way to revisit the moving clip. Fujifilm has not disclosed local sales targets or plans for expansion into other markets at this time.
The Mini Evo Cinema is available for purchase now in New Zealand.
- The instax Mini Evo Cinema is Fujifilm’s first camera to combine video,still photography,and instant printing.
- The camera prints photos with QR codes that link to 15-second video clips.
- It features a vintage-inspired design with physical dials and switches.
- The “Eras Dial” offers 10 decade-inspired visual styles with adjustable intensity.
- The Mini Evo Cinema is available now in New Zealand for NZD $699.
