2024-07-04 22:08:17
FUJIFILM India launched its newest product in the instax “mini” series – instax mini SE – with Bollywood Actress and FUJIFILM India instax Brand Ambassador Kriti Sanon. Also present at the event were Mr. Koji Wada, Managing Director, FUJIFILM India and Mr. Arun Babu, Head of Digital Camera, instax and Optical Devices Business at FUJIFILM India. This event marks a significant milestone in the instax product line and brand.
Fujifilm’s instant camera line, Instants, debuted in 1998 with the Instant Mini 10, which quickly gained popularity for creating credit card-sized instant photos with a modern twist. Over the years, Instants™ have expanded to include ‘Mini’, ‘Wide’ and ‘Square’ formats to suit the different preferences of photography enthusiasts. Known for vibrant, high-quality prints and user-friendly design, Instants™ cameras blend nostalgia with contemporary styling, becoming a favorite among photography enthusiasts and casual users alike.
The Instants series cameras have been capturing moments in an instant, capturing them in the best way possible, embodying fun, creativity and spontaneity. The addition of Kriti Sanon as the brand ambassador brings a new and vibrant energy to the Instax family. Her popularity and style resonates with the target audience. Hence, she will be the perfect brand ambassador to promote and endorse the new Instants Mini SE™. Combining Fujifilm’s cutting-edge technology with Kriti Sanon’s vivacious personality, the new Instax Mini SE™ promises to deliver an advanced and unique user experience.
The instax Mini SE™ is designed to meet the needs of the modern user. Today’s users love instant prints with enhanced features, brightness control and attractive design that this camera offers. It will be available in retail stores in combo packs of 10 and 40 shots in green, blue, pink, purple and light grey. The “Mini SE Fun Pack” with 10 shots is priced at INR 8,499 and the “Mini SE Joy Pack” with 40 shots is priced at INR 9,999. The instax™ Mini camera offers instant creativity with Fujifilm instax™ “Mini” format films (part of the combo pack).
The film size is 86mm x 54mm, with a picture area of 62mm x 46mm, which develops in approximately 90 seconds. It features a 0.4x viewfinder with target spot for easy framing. The lens has a focal length of 60mm, capturing subjects up to 23.6 inches (0.6 m) and beyond. The camera also features a shutter speed of 1/60 second for instant dissemination and manual exposure control for a hands-on experience.