2024-05-03 01:18:34
It’s the last day of a two-week course to learn how to sell online. TikTok. Chinese students film themselves with their phones to train themselves in selling all kinds of items, from clothes to coffee machines, on the popular application.
“It’s muslin, it’s very soft,” exclaims in English the professor at this online business school in Cantonin the south of China, while presenting clothes to the camera for buyers of the United Kingdomdetailing prices and sizes.
Although it is officially blocked in China, the app TikTok It is increasingly used by Chinese sellers. To use it, you must use virtual private network (VPN) software, which is often tolerated by authorities when used for professional purposes.
Being successful on this social network, where short videos are shared, requires a wide range of knowledge, from circumventing Chinese Internet censorship to speaking several languages.
Hence the rise of training in this niche. “We teach them which products sell best and which markets are the most suitable,” he explains to the AFP Wang Yaxuan27 years old, another trainer at the school.
In the province of Canton, thousands of factories produce everything from clothes to coffee makers to wigs. After decades of producing goods for export, Chinese companies are increasingly seeking to cut out middlemen and sell directly to foreign consumers, at even lower prices.
Shein, the Chinese fast fashion giant, has established itself in the Western market thanks to this strategy and using the strength of TikTok. But since the app is not officially available in China, smaller businesses are at a disadvantage.
These courses are designed to help them by teaching them the basics, how to create an account on the social network.
Related
2024-05-03 01:18:34