“Fuzzy” concept, lack of notoriety… The discounter Supeco is still looking for itself

2023-11-10 09:34:27

Lidl, Action, Normal… Driven by the purchasing power crisis, discount brands are often doing great. All? Well no. Launched by the Carrefour group in 2019 in France, Supeco is still struggling to take off. In 2022, according to documents that Le Parisien retrieved, the Outreau store (Pas-de-Calais) posted a turnover of 5.3 million euros, compared to more than 5.7 million euros expected, and that of Marseille-la Viste (Bouches-du-Rhône) 4.8 million, against 5.1 million hoped for, to cite only these two examples.