G2 to Acquire Gartner’s Capterra, Software advice, and GetApp in Landmark Deal
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G2, a leading software review platform, is poised to significantly reshape the B2B software landscape wiht its acquisition of Capterra, Software Advice, and GetApp from Gartner. The deal, announced today, consolidates four of the largest business software review sites, signaling a major shift toward AI-driven software recommendations and a more unified buying experience for businesses.
The combined entity will boast a massive database of approximately six million verified customer reviews and reach an audience exceeding 200 million annual software buyers,according to a company release.This acquisition positions G2 as a dominant force in the rapidly evolving market for software discovery and selection.
Consolidating the Software review Landscape
For years, businesses have relied on a fragmented ecosystem of review sites to navigate the complex world of enterprise software. Capterra,Software Advice,and GetApp,all previously under the Gartner umbrella,have been key players in this space,each offering unique features and catering to different segments of the market. Bringing thes platforms under the G2 roof streamlines the process for buyers and creates a more comprehensive resource.
“This is a transformative moment for the B2B software industry,” one analyst noted. “The consolidation of these review giants will undoubtedly accelerate the adoption of data-driven software purchasing decisions.”
The Rise of AI in Software Selection
The acquisition isn’t simply about scale; it’s about the potential to leverage artificial intelligence to deliver more personalized and effective software recommendations. G2 has already been investing heavily in AI-powered tools, and integrating the data and expertise from Capterra, Software Advice, and getapp will further enhance these capabilities.
Expect to see more sophisticated algorithms that can analyze user needs, compare software features, and predict which solutions are most likely to deliver value. This move aligns with a broader trend toward automation and personalization in the B2B software buying process.
Regulatory Hurdles and Timeline
G2 anticipates the transaction will close in the first quarter of 2026, but the deal remains subject to standard regulatory approvals and closing conditions. Antitrust scrutiny is a potential hurdle, given the meaningful market share the combined entity will command.
A senior official stated that G2 is confident in its ability to navigate the regulatory process and complete the acquisition on schedule. The company is actively working with legal counsel to address any potential concerns.
Implications for
Why: G2 acquired Capterra, Software Advice, and GetApp to consolidate the B2B software review market, leverage AI for better recommendations, and create a more unified buying experience. The move aims to streamline software discovery and selection for businesses.
Who: G2 is acquiring Capterra, Software Advice, and GetApp from Gartner. G2 is the buyer, and Gartner is the seller. The deal impacts businesses seeking B2B software solutions and the broader software industry.
What: G2 is acquiring three major software review platforms – Capterra, Software Advice, and GetApp – from Gartner.This acquisition combines a massive database of six million verified customer reviews and reaches over 200 million annual software buyers.
How did it end?: The deal is expected to close in the first quarter of 2026, pending regulatory approvals. G2 is working to address potential antitrust concerns and is confident in completing the acquisition as planned. the acquisition will result in a dominant force in the B2B software review market, led by G2.
