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written by Netanya net
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Ganit Alon, from Bet Hefer, has been appointed the VP of Marketing of the Beryl Group. Alon will replace Dan Itamar who has served in the position for the past 6 years
Ganit Alon
As part of her new role, Alon will be responsible for defining and implementing the marketing and communication strategy for all the group’s brands and the marketing chains owned by Brill.
Ganit Alon (50) married +3, graduated with a bachelor’s degree in business administration and communication from the College of Management and a graduate of management courses from INSEAD University. She held a variety of managerial marketing positions, including: At L’Oréal Israel she served as the marketing manager for the Lancome and Crestes brands. After that, she served as the marketing director of the cosmetics division in Shastovitz. In her last position, she was Vice President of Marketing and Digital at Dania Cosmetics, manufacturer of the Jade beauty brand. In this position, she was responsible for building Jade’s advertising marketing strategy, leading the creative team and the design language (off-line and online), forming the brand identity in Israel and abroad, Establishment of the e-commerce department, launch of sales websites in the local and international market.
According to Yehuda Elbaz, CEO of the Beryl Group: “The group is in the midst of a significant expansion process, a process that requires a professional marketing focus and we believe that Ganit’s rich and diverse experience, professionalism and ability to lead moves in the field of marketing and advertising will allow continued growth and wide exposure for all the group’s brands.”