2023-09-26 15:52:00
If the loss-making sale of fuels was finally rejected – a decision endorsed by Emmanuel Macron after the categorical refusal of most distributors – the E.Leclerc brand announced this Tuesday, September 26 that it would offer from Friday “gasoline at cost price every day” in its 750 service stations. Carrefour made the same announcement a few hours later, reports BFMTV. Even if selling at a loss is already a thing of the past, Élisabeth Borne intends to convince even more fuel distributors to “take their part”.
The Prime Minister is holding a meeting this Tuesday at the end of the afternoon with distributors, refiners, and professional federations, to “ensure the moderation of margins” and “ask to increase cost price operations, without excluding legislating if necessary “. “Everyone must do their part,” she insisted.
“A positive response to the president’s call”
On Twitter, the president of the strategic committee of the E.Leclerc distribution group, Michel-Édouard Leclerc, announced at midday that “from September 29, the 750 service stations of the Leclerc hypermarkets would sell gasoline daily “at cost”. This clearly means no profit and every day, not just on weekends as in our previous operations,” he stressed.
“It is a positive response to the president’s call ordering each player in the sector to offer discounts or lower prices,” he wrote, also referring to “an act of solidarity with all customers frightened by the increases and whose purchasing power is very impacted.”
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Earlier in the morning, the boss of Système U, Dominique Schelcher, had confirmed on BFMTV-RMC that he would proceed through “operations”. “This cannot be a permanent cost price,” he clarified regarding his brand, referring to “low margins, 2 cents on average per liter.”
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