General Motors to Cease Vehicle Assembly in Ecuador and Colombia, Focus on National Marketing Strategy

2024-04-27 01:00:41

The announcement that Chevrolet will stop assembling vehicles in Ecuador from the end of next August also goes hand in hand with data released by General Motors (GM) through an official statement explaining what will happen to the brand and services in Ecuador when the GM will be OBB. assembler stops executing. Assembly operations will also cease in Colombia, at the Colmotores assembly plant.

General Motors announces ‘transformation of its business in Ecuador and Colombia’, suggesting the dismantling of its assembly plants in both countries

This, according to GM, is due to a “change in its business” in both countries to focus on a model of national vehicle marketing and after-sales service companies and support the launch of new generation vehicles, including a premium portfolio . .

According to figures from the Ecuadorian Automotive Industry Association (Cinae), until March 2024 General Motors has a 51% share of vehicles assembled by brands in Ecuador.

Regarding the services currently offered by the brand in Ecuador, GM declared that it will maintain its presence in Colombia and Ecuador through its Chevrolet brand and its network of companies and businesses such as GMICA, Chevyplan, as well as its business partners, its dealer network. and Onstar connectivity services.

The participation of vehicles assembled in Ecuador “improved” in 2023, from 11.3% to 14.2%

For example, regarding the Chevrolet D-Max truck, the best-selling model in the Ecuadorian market, GM indicated that it will continue to be an important part of the brand’s portfolio throughout 2024. According to Cinae, from January to last March 1,717 unit. the Chevrolet D-Max. (YO)