[김상하의 이게 뭐Z?] Light stick demonstration and reviewing places no one wants to go
The importance of a new perspective is something everyone has probably heard at least once in their childhood. Every time I see someone’s fresh idea, I feel regretful and say, “Why didn’t I think of something like that?” or, “I should follow suit!” Especially when I watch YouTube or social networking services (SNS), I feel that way more often. These days, an increasing number of people, especially Generation Z, are boldly breaking the existing mold and creating and utilizing content in new ways. This week, we introduce content unique to Generation Z that breaks the existing mold.
#How Generation Z expresses their opinions
Generation Z breaks away from traditional methods and expresses their opinions in original ways. The same thing happened at a citizen rally criticizing President Yoon Seok-yeol’s illegal declaration of martial law. The rally participants held cheering sticks and flags instead of candles. And a message calling for impeachment appeared on the smartphone screen. It was as if he was expressing his opinion as if he were showing it to his favorite idol at a concert. Photos and videos of the rally were posted one after another on social media and communities. The organizers explained the light sticks of each fandom and held a rally to K-pop music. It was a scene reminiscent of a festival.
Their unique methods also influenced middle-aged people. Images of parents purchasing light sticks from Carrot Market, a second-hand trading site, or borrowing them from their children to participate in rallies, became a hot topic on social media. One netizen even made people laugh by leaving a review saying, “Mom, that light stick was bought for me by my mom.”
Just as flags over 1m were raised at rock festivals, various flags were seen at the rally site. The ‘Introvert United’ flag, which means that people who are introverted or enjoy the so-called stay-at-home life have come out to call for impeachment, or the ‘Introvert Coalition’ flag, which means that it is a ‘good country for Choi Ae to live in’ and ‘a good country for foreign singers to visit Korea.’ The Union flag was also noticeable. In addition, some participants said there were no candles or light sticks, so they made light sticks out of green onions or paper milk cartons. In particular, a participant who brought a laptop and a simple desk to Yeouido to play games attracted attention, saying, “I can’t play games because I feel anxious at home.” It doesn’t matter what tool you have in your hand. Generation Z is participating in rallies in new ways.
#YouTuber looking for a 1-star store
Recently, the content that is attracting attention in the YouTube algorithm is a video containing a ‘1-star review’. Typically, YouTubers introduce 5-star restaurants or places they recommend. But YouTubers who cover 1-star stores go where no one else wants to go. They are looking for a variety of industries, including restaurants, airplanes, gosiwons, and real estate. The realistic way they feel while ‘waiting’ at a 1-star restaurant clearly shows how sincere they are in their ‘1-star reviews.’ At the start of the content, they introduce thorough standards such as visiting only places with a 1-star rating and sampling food rated at 1 star, and then develop an experience story. I don’t want to copy it because it’s a somewhat bold attempt, but it’s a representative example of content that can be enjoyed if someone else does it for you. The most famous YouTuber in this field is ‘Inevitable Yunhwa.’ With the concept of ‘doing everything,’ it has 150,000 subscribers. He also raised concerns from subscribers by posting 1-star store reviews in medical fields that can affect the body, such as dermatology and oriental medicine clinics.
This new review method is expected to expand further in the future. This is because the charm of content is that it does for me what I cannot do. Contrarian review content that you might want to avoid or hesitate to try is also likely to continue to be loved.
#A death row inmate’s last meal is shorts
![A YouTuber whose concept is to recreate the last meal of a foreign death row inmate. [유튜브 채널 ‘유쿡’ 캡처]](https://dimg.donga.com/wps/NEWS/IMAGE/2024/12/25/130719822.1.jpg)
Current affairs programs such as ‘I Want to Know That’ and ‘PD Notebook’ are consistently loved for their in-depth analysis of crime and delivery of facts. This trend has expanded beyond TV to YouTube. Content that deals with or analyzes mysterious events is popular. In particular, the number of YouTubers who create videos in a short-form format and record high views is increasing.
A representative example is YouTuber ‘Youcook’. The content appears to be based on the idea of foreign YouTuber Josh Slavin. The concept of Ucook Shorts is to recreate and eat the last meal of an American death row inmate. It starts with a scene of shopping at a supermarket or purchasing franchise food, and even shows the process of setting up and eating a meal.
It’s not just a simple mukbang. The core of the content is the story about criminals along with the meal scene. Why the death row inmate chose this type of food for the last time, what his crime was, etc. are compressed into a short video of about 1 minute. It’s like a cooking YouTube channel, but it stimulates viewers’ curiosity with a unique format that combines mukbang and event explanations.
Competition in short-form content is becoming increasingly fierce. Here, Ucook shows how to survive by combining information delivery and a unique concept. The power of conveying a powerful story in a short period of time and the effort to think of new formats may be the secret to Yucook’s survival.
〈This article Weekly Donga No. 1470It was published in.〉
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