2023-08-02 11:06:55
Known for having overseen the Miss France competition for more than 34 years, Geneviève de Fontenay died on Wednesday August 2. She was 90 years old.
Geneviève Mulmann, known as Geneviève de Fontenay, died at the age of 90, her son, Xavier de Fontenay, announced on Wednesday August 2 to TF1-LCI, the channel which hosted the beauty contest for decades. . She died overnight from Monday to Tuesday.
Defending a conservative image of femininity, Geneviève de Fontenay had gradually been ostracized. She was indicted last June for insults and incitement to transphobic discrimination.
Sadness and emotion after the death of our dear Geneviève de Fontenay with whom I shared the honor of sponsoring the citadel of @Rodemack @MoselleCD57 I liked his outspokenness, his patriotic outbursts, his defense of @MissFrance RIP thoughts to his family pic.twitter.com/b2tIpeUDPF
— Stéphane Bern (@bernstephane) August 2, 2023
“Miss Elegance 1957”, a model time for Balenciaga and tireless popess of the Miss France Committee, she had officially left the head in 2015, after having reigned for more than 60 years on beauty contests in France.
She had taken the reins of the committee on the death of her husband Louis Poirot, known as de Fontenay, in 1981, associating her son Xavier who will occupy the post of director of the Miss France society. The show, initially regional, became famous in 1986 when Guy Lux decided to program the Miss France election live on FR3. TF1 will take over from 1995, with audiences that can reach 12 to 15 million viewers each year.
In 2002, Xavier de Fontenay sold the Miss France company to the reality TV production company Endemol, while retaining his title as director. Her mother had kept her duties as president of the Miss France committee and deputy director. But in 2010, the guardian of the Miss temple had broken up with the reality TV giant. Pattern ? Endemol would be “without morals” and for this to be saved, Geneviève de Fontenay created her own beauty contest, called “Miss Nationale”. Triggering a legal war with twists and turns with Endemol.
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