Gerard Piqué has the recipe for the ‘boomers’ to get hooked too

by time news

2023-05-04 16:15:20

BarcelonaGerard Piqué has waited for a weekend without many sporting attractions, beyond the final of the Copa del Rey, which confronts Real Madrid and Osasuna (Saturday, 10 p.m.), to reopen the doors of his particular show. The league of extravagant regulations returns with a force, and it does so in a new format with the Queens League, a women’s league with an identical format to the men’s that will be played on Saturdays. For its part, the Kings League, where El Barrio, a team led by Adri Contreras, is defending its title, will start its second season on Sunday. “It will be three intense months of competition, we have many surprises in store,” said Gerard Piqué, president of the league, during the previous weeks. One of them was announced last Wednesday. Mediaset, through Cuatro, will offer a match on Saturday and a Sunday, both at 8 p.m.

“We set ourselves a very high ceiling with the end of last season at the Camp Nou,” Oriol Querol, CEO of the competition, acknowledged to RAC1, who acknowledges that his initial goal was to reach the maximum audience. A milestone they want to reach with the agreement they have signed with Mediaset. “We don’t want to replace what we were doing, but to offer an extra option for more people to follow us,” explains Querol. The channels of streaming on Twitch, YouTube and TikTok will continue to work in the same way, while mainstream TV will be added as an extra option. “We don’t expect to lose viewers in this operation, but to gain new ones; we’ve done it before. It will be a test both for them and for us,” says Oriol Querol, who admits the initiative as an attempt to unite generations and bring parents and children together in front of the same screen.

This weekend there will be the first televised matches; on Saturday, the duel of Mexican teams between PIO FC and Aniquiladoras, and on Sunday the match where the team of Ibai Llanos, Porcinos, will face the XBuyer brothers. This, however, will not be the only product televised by Cuatro. “Being a new audience, we want to offer a product that adds context, so that whoever sees us gets to know us better,” said Querol. Summaries and other content produced by the same league will therefore be added to the Mediaset program grid, in order to provide more information to viewers throughout the week.

The Queens and Kings League promises strong emotions

One of the particularities of this new season is that the domestic leagues end at the beginning of June. With many players on vacation, some who are even out of contract, who can be a claim for the league. “We already had stars like Ronaldinho, and in this new season there will be very big names in both the Queens and the Kings, players who will even ask the teams for permission to come,” explains Oriol Querol. Some have not been kept waiting: Djibril Cissé, former Liverpool champion of the 2004-2005 Champions League, has already confirmed his presence in the league with Perxitaa’s team, Los Troncos. Other minor players, from 3rd RFEF teams that have already finished their seasons, have started an exodus to Gerard Piqué’s league that other more renowned footballers could follow.

For now, the show will kick off this Saturday with the Queens League, which maintains the same teams as the Kings League. Las Troncas, the female version of Los Troncos, will face the Saiyans, opening the day at 4 p.m. Sunday will be the turn for the Kings League, where Los Troncos will also open the day, in this case against Rayo de Barcelona. This new season will be played until mid-July, with the same regular league format and subsequent ones play-offs. “For the final, we have improved the format and we already have the place where it will be played,” said Querol. In front of him, the challenge of overcoming the ephemeris lived in a Camp Nou where 92,522 spectators gathered.

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