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Travel Destinations and Preferences
Germans Focus on Price, Except Bavarians Who Prioritize Pet-Friendliness
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What do Germans want from their vacations? According to a study: affordable trips to the Baltic Sea for Instagram photos. But Thuringians, Bavarians, and Palatines have different travel preferences.
Summer vacation? Not for me. Traveling with a tour group? Nah. Vacationing with parents – rather reluctantly. When Germans are asked with whom they prefer to travel, family and/or partners are at the top. Solo trips, hyped for several years, are increasing but remain in the lower third of travel types with a share of eleven percent.
Favorite Destination: Baltic Sea
These figures come from the new study “How Germany Travels 2025” by Tui. The Hanover-based tourism company surveyed 2000 people about their travel preferences and habits. the results, summarized in one sentance: germans like to go on affordable vacations, preferably to the Baltic Sea,and take pictures that look good on Insta and Co. Oh yes: They spend most of their money on food on-site.
The Eleven most Beautiful Old Towns in Germany
Schwäbisch-Hall, Baden-Württemberg
not Tübingen, not Heidelberg, but northeast of Stuttgart lies beauty. Magnificent half-timbered, Renaissance, and Baroque buildings line the market square. Also outstanding: the 1000-year-old Großcomburg and the covered wooden bridges.
© Reiner Elsen / Imago images
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“instagrammability” is almost the most important travel motive for nearly half of all travel plans.Except for people from Rhineland-Palatinate and Saarland.Here in the southwest, around 40 percent of those surveyed find that chic social media photos are not a reason to go anywhere.
Looking at the individual results of the survey, it quickly becomes clear that the travel preferences of Germans are very similar. But if you sort them by federal state, you’ll notice that some regions, age groups and genders deviate from the mainstream – like the Rhineland-Palatinate and Saarlanders when it comes to “Instagrammability”.
Here are the other outliers:
- For domestic destinations, the Baltic Sea is in the lead in all categories. This is also the case in Lower Saxony and Bremen, but here the lead over the North Sea is only one and a half percentage points. The biggest Baltic Sea fans live in Thuringia with 63 percent.
- Within Europe, Spain, Italy and Germany are the most popular vacation countries. Except for the Hamburgers,Saxons and Palatines: They prefer to go to Greece.
The Nine Best Vacation Destinations for Animal Lovers
Quokkas on Rottnest Island, Australia
how can you see a Quokka and not instantly be in a good mood? The friendly marsupials were a real internet hype for a while, and practically, they are usually not shy and even available for a selfie with tourists. The disadvantage: They live about as far from Germany as possible.Their territory is Rottnest Island off the east coast of Australia. Here, the cute animals are well cared for, and there are no cars or natural enemies for the Quokkas on the island.Visitors still have the opportunity to get very close to them. But you shouldn’t feed them, as the marsupials only tolerate special plants.Rottnest Island even owes its name to the cheerful animals – indirectly, so to speak: The Dutchman Willem De Vlamingh, who discovered the island, mistook the Quokkas for large rats.He thus christened it “Rattennest Island”. Tourists can best reach it today by ferry from Perth, the journey takes only about 30 minutes
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Decoding German Travel Trends 2025: An Expert’s Insight
Time.news sits down with travel industry analyst, dr. Anya Schmidt, to discuss the key takeaways from the recent TUI study, “How Germany Travels 2025,” and what they mean for the future of German tourism. We delve into popular German travel destinations, preferences, and emerging trends shaping the market.
Time.news: Dr. Schmidt, thank you for joining us. The TUI study reveals that Germans favor affordable vacations, particularly to the Baltic Sea, often driven by “Instagrammability.” Were these findings surprising?
Dr. Anya Schmidt: Not entirely. The preference for affordable German travel destinations has been building for some time, especially with fluctuating economic conditions. The Baltic Sea offers a great balance of accessibility,natural beauty,and budget-kind options. The “Instagrammability” factor is also very prominent. travelers,globally,are increasingly seeking visually appealing destinations they can share on social media.
Time.news: the study highlights that family and partners remain the preferred travel companions, while solo travel, though increasing, is still less common. How does this impact the travel industry?
Dr. Anya Schmidt: This reinforces the importance of catering to family-oriented travel. Tour operators and hotels should emphasize family-friendly amenities,activities,and accommodation options. While solo travel is growing, its slower pace in Germany suggests a need for targeted marketing and travel packages that address the specific needs and preferences of solo travelers.
Time.news: Beyond the general trends, the study identifies regional variations. For example, tourists in Rhineland-Palatinate and Saarland are less concerned about “Instagrammability.” hamburgers, Saxons, and Palatines prefer Greece over the more common choices of Spain, Italy, and Germany. What should travel businesses take away from these regional differences in German Travel Preferences?
Dr. Anya Schmidt: These regional differences are crucial for targeted marketing. Blanket approaches won’t be effective. Businesses should analyze data to understand the specific needs and desires of different regions, tailoring thier offers accordingly. Such as, destinations targeting travelers from rhineland-Palatinate and Saarland might focus on authenticity, cultural experiences, and the unique local character rather then just photogenic spots. Similarly, those looking to attract travelers from Hamburg, Saxony, and Palatinate could focus on Greece’s history, food, and cultural heritage.
Time.news: The study mentions that most Germans spend their money on food while traveling.What can destinations do with that details?
Dr. Anya Schmidt: This is invaluable information for local businesses. Destinations should promote their culinary offerings, highlighting local specialties, regional wines, and authentic dining experiences. Food tours,cooking classes,and partnerships with local restaurants can considerably enhance the tourist experience and boost local economies.
Time.news: What are your final insights for our readers looking to capitalize on these German Travel trends in 2025?
Dr. Anya Schmidt: Firstly,understand your target audience. Don’t assume all German travelers are the same. Secondly, prioritize affordability and value for money. Thirdly,leverage the power of visual marketing,but don’t neglect authenticity and unique experiences. Fourthly, enhance the culinary aspects of your destination. By focusing on these key areas, businesses can effectively attract German tourists and thrive in the evolving travel landscape.
Time.news: Dr.schmidt, thank you for sharing your expertise with us today.
