2023-06-27 11:11:54
Giants and Burger King continue hand in hand. The Malaga eSports team and the restaurant chain have renewed their collaboration agreement, so Burger King will continue as offical global partner of the club, as Giants has revealed in a statement. The amount of the agreement has not been disclosed.
In this way, Burger King, which has been with the eSports team since 2022will stamp your logo on the Giants jersey and will be present at a stand together with Giants at DreamHack Valencia 2023.
Giants are looking for a sponsor for their ‘naming rights’
“If we want to continue in the elite of eSports at a European level, we must have the leading brands and, jointly, create the content that best connects with fans of the game. gaming and eSports”, has admitted the commercial director of Giants, Pablo Canosa.
For her part, Burger King’s marketing director, Claudia Acosta, has assured that “our clear commitment to the sector gamingin which we began our journey a few years ago, was consolidated with our union with the Giants last year, a commitment that we want to maintain and in which we will deepen to continue supporting the sport”.
Giants, which until last year competed under the name of Vodafone Giants, is currently looking for a sponsor for his naming rights. The team, which participates in more than a dozen video games, had a turnover of 2.5 million euros in 2020 and has more than a hundred employees, of whom 70% are players and members of the coaching staff.
The team It is integrated into the Good Game Group, the parent company of the club that was born at the end of 2020 with the aim of continuing to professionalize the company in its three business branches: competition, entertainment and product marketing.
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