2023-06-27 06:30:21
Some shops already kicked off the summer sale campaign a few days ago, others are doing it this week, taking advantage of the fact that Saturday is July 1, the date on which the period used to officially begin discounts This is no longer the case, the legislation changed and shops can offer products with discounts throughout the year. However, this period in which practically all stores, especially textiles, sell their products at a lower price means that sales campaigns continue to be in the focus of both employers and consumers.
Girona’s businesses face the campaign with optimism. “Our associates have told us that the prospects are that the campaign will be good or very good», assures Mercè Ramírez, president of Girona Center Eix Comercial. Ramírez points out that, according to the sensations, billing will increase between “20% and 25%”. According to the president of Girona Center Eix Comercial, tourism must be important for the campaign. “Many visitors from abroad come to Girona city and this makes all sales days a bit good. Before they were more concentrated at the weekends, now in Girona there are people every day of the week”, he explains.
In the same vein, the manager of Espai Gironès, Pau Jordà, points out that “tourism has recovered and that is good». Ana Isabel Jiménez, professor of Economics and Business Studies at the Open University of Catalonia (UOC), explains that “in the case of city tourism, people go to visit the city and often to shop”, a behavior which benefits the shops in the city of Girona.
At Espai Gironès they also expect a good sales campaign and “a good summer”. «We will surpass last year’s data almost certainly», assures Jordan. In addition, the manager of the shopping center details that “except for the month of February, we have surpassed all the months of last year both in terms of visitors and sales. In June, in principle, we will match the number of visitors from a year ago and sales will be higher, while we expect both July and August to be good months».
Constant discounts
Those years of agglomerations and queues in the morning to be the first to debut the sales are long gone. «There are many offers throughout the year and it is no longer a once-in-a-lifetime thing as it was years ago», reports the president of Girona Center Eix Comercial.
Some stores have been offering discounts for days, especially the big chains, despite the fact that most establishments were closed on Saturday for Saint John. Many others are offering products at a lower price starting this Monday. “The impact starts from these weeks”, affirms the manager of Espai Gironès.
Despite the fact that the dates of the sale campaigns are no longer fixed and many shops sell products at a discount throughout the year, both the beginning of summer, with the last days of June and the first days of July, and the sales in winter, after the Christmas holidays, they continue to be dates marked in the calendar by both traders and consumers. “Despite the change that has taken place in this regard, these are always more specific campaigns. These are the two strong points because there are always discounts, they are general discounts in all stores», points out Mercè Ramírez.
Ana Isabel Jiménez, professor of Economics and Business Studies at the Open University of Catalonia, believes that factors such as “tradition” also play a role in the importance of these campaigns. “It is true that the typical dates of Christmas or June 30 are not when the sales really start, the periods are getting longer and longer, butwhere you date that some generations are a little internalized», he assures. “It’s also due to inertia, summer is coming, because the sales start at the end of June”, he adds.
For his part, Jordà points out that “physical trade competes with online, which is a trade where 70% of sales are made with discounts, 70% all year round”. Jiménez points out that “digital stores are a bit free, since a business that sells online does not mean that you will be bought in your city and, therefore, they are competing with other businesses that do not respect traditional dates”.
The manager of Espai Gironès assures that the stores offer discounts of 50% and 60% like other years. However, Jiménez warns that many products have been affected by the increase in production costs and despite having the same level of percentages as a year ago they may be more expensive because they also start at a higher price.
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