2023-10-15 06:30:56
He Girona it’s going in leaps and bounds. The arrival of City Football Group (CFG)by the hand of Pere Guardiolathe summer of 2017 allowed solidifying the foundations of a project that began to take shape in 2015 when the agent and current president of the Board of Directors acted as an intermediary in the purchase of the club by TVSE Football. That same year, the president Delfí Geli and the general director also joined the white-and-red entity Ignasi Mas-Bagà.
It is no coincidence, then, that the Girona has not stopped growing since then. In less than a decade, the white-and-reds have made history by becoming part of the First Division and fighting among the biggest teams.
The sports management, headed by Quique Cárcel, got it right by bringing and renewing Michel Sanchez at the right time and has found in the technician from Vallecas the perfect commander to lead a squad that has surprised by placing itself in second place in the classification with 22 points out of a possible 27 and, even becoming leader of LaLiga EA Sports.
Best of all, the achievements are not just sports. The Girona it has grown at the level of structure, surpassing itself in each and every parameter. It is noticeable, above all, at the level of social mass. This season 2023/24 has broken the roof with 9,700 subscribers i uns 13,000 members. Unlike before, boys and girls are born fans of the Girona and they have it as their main reference team.
However, the turnover figures have skyrocketed 2.400% in just eight years thanks to the sale of shirts and official club products.
As far as you know DIARY OF GIRONAGirona has moved on 40.000 euros in 2015 in relation to merchandising items expected to receive more than1.000.000 euros at the end of the course. This is explained, a more or lessbecause in 2015 approximately one were sold 800 units of T-shirtsthis year it is estimated that they will be more than 11,000. Sales, therefore, have multiplied by 14.
In this sense, the club is making a good return on the investment made for the opening of the store in the center of the city, located at Rambla de la Llibertat number 12and which was inaugurated five months ago, last May 2023. The establishment is operating at full capacity together with the Montilivi store, which was built in the 2017/18 season on the occasion of the first promotion to First Division. Before, there were only stands and a point of sale in the offices of the Girona in the stadium
Below, the x-ray of the commercial area year by year since 2015.
2015: The starting point
When the new administration came in, with the purchase of 80% of the shares by TVSE Football to the previous owner Joseph Delgadothe only “shop” that had the Girona it was a space dedicated to the sale of official products at the reception of the Montilivi offices.
Mainly there you could find first team playing shirts and a very limited collection of accessories such as scarves and flags. The number of shirts sold at that time was approx 800 units and the turnover of the official store did not exceed the 40.000 euros per season
2016/17: The turning point
In November 2016, the season of the first ascent, the first store was opened online from Girona. It was that year when advertising campaigns began to be created to encourage the sale of merchandise, emphasizing the idea of marketing to improve the club’s brand.
The good dynamics of the team made it possible to go further and order additional products from the brand that was wearing it at the time Girona (Kappa). In total, it reached 2,000 unitsrecord until then.
2017/2018: The First Division push
The first ascent to First Divisionamong other stadium improvements, the Girona built what is now the official store of Montilivi. In fact, it was released on October 29, 2017, coinciding with the historic victory against Real Madrid by Sant Narcís (2-1).
That season the club more than tripled its sales and ended up selling more than 7,000 units of the game kits (they were no longer just shirts).
2018-2022: Consolidation of the brand
During the following years, the Girona he made an effort to professionalize the area of Retail (retail), incorporating new product and creating new licenses.
The arrival of Puma as a technical supplier in June 2019, as the club works very closely with the German brand to provide the best quality product for the fan.
Despite the relegation to the Second Division, the white-and-red entity did not leave the ambitious project cornered and constantly generated campaigns in order to encourage product sales. In this sense, new collections of own product and new points of sale with stands were created on match days to take on the demand in Montilivi.
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Year after year, the results have improved, both in the First and Second Divisions.
2022/23: The opening of the store in the center of Girona
Five months ago, last May, the Gironain collaboration with Puma as in partner strategic, inaugurated the new store in the city center, located at 12 Rambla de la Llibertat. The establishment, of 275m2 with 3 floorsis located in a strategic location and ideal for visiting both Girona residents and tourists.
According to the assessment made by the Gironathe first few months have been quite a success, representing an important injection of resources for the club with the sale of more shirts.
The good dynamics has caused the store online (2016/17 campaign open) also receives more and more demand. Also from abroad, where countries like United States, Counting Unit, France, Netherlands and various regions of South America such as Mexico o Argentina.
Last season they sold out of all the game shirts. The club sold some 9,000 unitsrecord figure until then.
2023/24: Billing forecast skyrocketed
Girona has placed a third order for equipment to be able to respond to the great demand that there is this season
This season, the first with both stores operating at full capacity, the Girona is expected to continue growing at all levels. The good timing of Míchel’s team, together with the new store in the center, which is a claim for the large volume of tourists visiting the city, is causing all forecasts to be exceeded for this course. In fact, the club had to do one third order of equipment to be able to respond to the great demand generated so far.
This year, it is expected to end up selling more than11,0000 units of game equipment and will therefore exceed the figure of 1.000.000 euros of billing in official product. The records, al Gironathey are not only achieved on the pitch.
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