Global Unit A (Chairman Yong-Deok Kim) and Cuba Art Center (CEO Hyo-Jun Cha) announced that they signed a business agreement (MOU) to jointly develop and operate ‘Project Sihwa,’ an AI art production, exhibition, and distribution AI platform based on the convergence of online and offline.
This agreement is part of a strategic partnership to create new cultural and artistic content through the convergence of AI technology and art, and to strengthen competitiveness in the global market. Global Unit A will provide the overall planning, development, and operational infrastructure of the platform.
Global Unit A Chairman Yongdeok Kim emphasized, “Global Unit A and the Cuba Art Center will seek new marketability by combining the art field and AI, and will do our best to ensure that the future project poem can achieve meaningful results in both quality and quantity in the art market.” He also added, “We will do our best to support so that a new artistic fusion between pure art and AI can be achieved by actively utilizing the Jifield AI Data Center operated by our company.”
Stage One of the AI data center ‘G-Field’ operated by Global Unit A is a revenue-sharing data center where the general public can purchase GPU servers and Global Unit A operates them on consignment, sharing the rental profits every month.
As a gallery that participated in the world-class art event, ‘Incheon Asia Art Show’ in 2023, the Cuban Art Center will contribute to the platform’s content composition based on the art content, resources, and artist infrastructure it has accumulated over the years.
Hyo-Jun Cha, the director of the Cuban Art Center, said, “We will maintain the cultural and artistic value of the works of various artists, but we will also work together to digitalize the works by incorporating AI into them, and through this, ensure that the platform does not stop at mere technological innovation, but also captures artistic sensibility.”
Meanwhile, the planning, design, and development of the ‘Project Sihwa’ platform will be carried out by the web platform team of Jest Marketing & Co., Ltd. Jest Marketing & Co., Ltd. stated, “We will strategically design and develop the project so that pure artists can generate sufficient revenue through offline as well as online e-commerce using their works simply by participating in the platform.”
Reporter Yong-Seok Choi, Donga.com [email protected]
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2024-08-20 01:41:04