2024-06-25 13:18:38
A current video advert that includes Norway’s capital by VisitOSLO, the official advertising and marketing group for Oslo and surrounding areas, has been attracting a variety of consideration on social media.
READ MORE: A day in Oslo: Learn how to spend 24 hours within the Norwegian capital
That includes the dry, understated humor typical of Norway, the advert stands out by not attempting too arduous to promote town’s magnificence however relatively providing an paradoxically halfhearted approval from an area.
A novel tour of Oslo
The advert’s host, 31-year-old Oslo resident Halfdan, offers viewers a tour of his metropolis by the lens of light sarcasm.
“I will not be right here, to be sincere,” he started with a deadpan expression, setting the tone for your entire marketing campaign, earlier than including ‘I am residing some time… sadly’.
As he wandered down the road, he continued, “Oslo isn’t… I imply, not even a metropolis, you realize what I imply? Every little thing is so… Come on, you realize? There is no exception .”
His commentary displays Oslo’s accessibility and small-town vibe, in distinction to the usually remoted nature of bigger worldwide capitals.
Halfdan additionally took jabs on the metropolis’s cultural scene: “Tradition? I do not know. If you do not have to face in line for a few hours, is it value seeing?”
Stand in entrance of Edvard Munch’s well-known portray The cryhe quips, “It isn’t precisely the Mona Lisa.”
And also you additionally get a have a look at the swimming areas in Oslo’s pretty pristine water. “It is disgusting,” he stated.
Reactions on Twitter
The advert has sparked many reactions on Twitter, exhibiting that it resonated with the viewers.
One consumer praised the advert’s logic: “That is nice. If folks do not ‘get it,’ they should not go.”
Others additionally famous this concept with feedback like “A metropolis remains to be your character. And the selection of data on this advert says it properly” and “I wish to go to Oslo now, haha.”
Promoting
Nevertheless, among the many praises, some customers pointed to the excessive costs of Oslo as a hindrance, with one comment, “Good commercial. Besides. Simply LUDICROUSLY costly. Like, laughably, impossibly so.”
One other added, “You bought your desk at that restaurant just because these three items of asparagus would price 50 US {dollars}.”
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