2024-08-02 13:54:24
Goheung-gun signed a sales agreement with Homeplus and Heungyang Agricultural Cooperative for Goheung rice. Goheung-gun (Governor Gong Yeong-min) announced on the 1st at the Palyeongsan Hall in the county office that Homeplus, the country’s top distributor, and Heungyang Agricultural Cooperative signed a three-party business agreement to promote the sale of Goheung rice and increase farm income.
On this day, about 20 people including Governor Gong Yeong-min, Homeplus Director Im Jeong-gyun, and Heungyang Agricultural Cooperative Chairman Cho Seong-mun attended the signing ceremony and discussed win-win cooperation between local governments, agricultural cooperatives, and distributors.
Through this business agreement, Goheung-gun and Heungyang Agricultural Cooperative will support the production of high-quality rice and guarantee a stable supply, and Homeplus will actively cooperate in the sale of Goheung rice by promoting Heungyang Agricultural Cooperative as the main supplier of new rice for all stores nationwide.
Goheung brand rice achieved remarkable results by recording its highest sales ever in the first half of this year, and this agreement will enable it to expand sales of new rice to stores nationwide.
According to an official from Heungyang Agricultural Cooperative, Homeplus sales have already exceeded 7 billion won and, if the trend continues, it is expected to easily reach 12 billion won by the end of this year.
Governor Gong Yeong-min said, “This agreement is very meaningful because it will allow safe and delicious Goheung rice to be delivered to more consumers through a nationwide distribution network.” He added, “Goheung County is building a distribution and marketing system for branded rice with Heungyang Agricultural Cooperative, supporting farmers so that they can focus on producing high-quality rice without worrying about sales channels.”
Cho Seong-moon, chairman of Heungyang Agricultural Cooperative, said, “As someone responsible for the quality control of Goheung brand rice and the income of cooperative members, it was a difficult time due to the nationwide plunge in rice prices,” adding, “With the partnership between Goheung County, Homeplus, and the National Agricultural Cooperative Federation, we were able to completely resolve the rice inventory issue by carrying out more active marketing.”
Participants unanimously agreed that through this business agreement, Goheung County and Heungyang Agricultural Cooperative are expected to go beyond simple sales promotion and greatly contribute to increasing the brand value of Goheung rice and increasing the income of rice farmers in the region.
Meanwhile, Goheung-gun is speeding up the establishment of an integrated RPC among local agricultural cooperatives to overcome the difficult reality of the rice industry and to continuously produce and market high-quality brand rice, and is expecting visible results within the year.
Queen Choi Ha Na Reporter Photo Goheung-gun
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2024-08-02 13:54:24