The hashtag #GoBackAmul is going viral to protect Karnataka’s Nandini from Gujarat’s Amul. Since the white revolution, Gujarat’s milk production has increased, and Amul, formed by the Milk Producers’ Federation, produces popular milk-related value products. Each state formed a milk production federation, including Aavin Milk Cooperative in Tamil Nadu and Nandini Milk Cooperative in Karnataka. Current state assembly elections are happening, and Union Home Minister Amit Shah suggested that Amul and Nandini work together. This sparked opposition with concerns that the merger could threaten KMF. Opposition parties, including Congress and Secular Janata Dal, are against Amul’s efforts to uproot Nandini from Karnataka, calling it an evil plan. Anand Kumar, KMF director, said that while Amul’s sales in the state are only 10%, their advertising is 90%, causing concern among dairy farmers. The hashtag #SaveNandini is also trending in response to the opposition against Amul’s entry into Karnataka.
Since the beginning of the white revolution in the country, the production of milk in the state of Gujarat has increased. Amul was formed by the Milk Producers’ Federation. The milk and milk related value products produced by this company are popular all over the country.
Following this, each state formed a milk production federation. Aavin Milk Cooperative was started in Tamil Nadu. Similarly, Nandini Milk Cooperative was started in Karnataka state. Late former actor Puneethrajkumar was its advertising ambassador and sales of Nandini milk have been huge across the state.
Currently, the state assembly elections are going to be held on May 10. The ruling BJP in the state. The opposition parties are actively campaigning to retain the government and take over the government.
Meanwhile, Union Home Minister Amit Shah, who toured the state in January, said in Mandya Nagar that if Amul in Gujarat and Nandini here work together, they will gain primacy in all villages in three years.
There has been strong opposition to this comment of the minister. The hashtag #GoBackAmul, #SaveNandini started trending to indicate that the merger would pose a major threat to the Karnataka Milk Federation (KMF).
Meanwhile, Anand Kumar, one of the directors of KMF, said that despite the sales of Amul milk in the state being 10 percent, its advertisement is 90 percent. This has caused concern to the dairy farmers of the state. Soon Nandi should increase brand value and create awareness among people. said as
Senior leader of opposition Congress Siddaramaiah said that Amul’s entry into Karnataka will threaten the property of Kannaddhiers and they will sell all properties owned by Kannadigas. After destroying our banks, they are now determined to destroy our Farmer Built (KMF,) Nandini-brand. Allegedly. 
Another opposition party, the Secular Janata Dal, has also slammed Amul for its efforts to uproot the Nandini brand from Karnataka. In this regard, the party posted on the social networking site: “The development seems to be part of an evil plan to phase out KMF Nandini, the pride of our nation.” It has been posted.