Gold Price Surge: Macro Trends Outpace Jewelry Demand

by Mark Thompson

Summary of the Gold Market Analysis (as of late 2025/early 2026)

This article provides a comprehensive overview of the gold market, highlighting its recent surge and potential future trajectory.Here’s a breakdown of the key takeaways:

1. Record-Breaking Demand & Price surge:

* Price: Gold is trading above $5,500/ounce, with major banks forecasting $5,400 – $6,900/ounce by the end of 2026. Some targets have already been surpassed.
* Demand Drivers: The primary drivers are central bank purchases (863.3 tonnes, near record high) and investor demand via ETFs (801.2 tonnes, second strongest year on record). Bar and coin demand is also up significantly (16% 24% for bars alone).
* Market Floor: The combined buying power of central banks and ETFs is creating a structurally reinforced market floor.
* Investor Control: Investors and central banks, not jewelers, are now the key drivers of gold prices.

2. Impact on Physical Demand:

* Jewelry Demand Down: Fabrication and consumption of jewelry have decreased (19% and 18% respectively) due to the high prices.
* Jewelry Value Up: Despite lower volumes, the value of jewelry demand is at a record $172 billion (up 18%) due to the price increase.
* technology Demand Stable: Industrial demand remains relatively flat, suggesting users are absorbing the higher costs.

3. India’s Unique Situation:

* Record High Prices: MCX gold futures are trading around ₹1.67-1.69 lakh per 10 grams, the highest levels ever recorded.
* Impact on Consumers: High prices are impacting wedding budgets and festival demand, forcing consumers to reconsider quantity and purity.
* Macro indicator: Gold in India is now seen as a key indicator of inflation, currency weakness, and geopolitical fear.
* Rupee Weakness: India’s reliance on imports means a weaker rupee exacerbates the impact of global price increases.

4. Sentiment & Speculation:

* Baba Vanga Narrative: Viral claims about a Bulgarian mystic’s prediction of a financial crisis in 2026 are fueling further fear and possibly driving prices higher (potentially up to ₹2.43 lakh/10 grams in India).
* Self-Reinforcing Loop: This sentiment contributes to a self-reinforcing cycle of investor behavior.
* Double-Edged Sword: While fear supports price increases,it also creates the potential for corrections.

5.Bank Forecasts & analysis:

* Upward Revisions: Major banks (deutsche bank, societe Generale, Goldman Sachs, Morgan Stanley) are revising their gold price forecasts upwards.
* Strong Thesis & Asymmetric Risk: Analysts note that the rapid surpassing of previous targets suggests a powerful structural thesis and an increasingly asymmetric risk-reward profile.

In essence, the article paints a picture of a gold market driven by macroeconomic factors, central bank activity, and investor sentiment, with prices continuing to climb despite a decline in traditional physical demand. The Indian market is notably sensitive to these global trends, amplified by currency fluctuations. While speculative narratives add to the fervor, the underlying fundamentals suggest continued upward pressure on gold prices in the near future.

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