A food supplement for children based on Echinacea, Propolis and Zinc.

When a medium-sized Italian company manages to establish itself in a sector, whatever it is, it is always good news. In this case we are talking about Steve Jones who despite the name is an all-Italian SME, based in Sesto Fiorentino, which develops, produces and markets products for the welfare of children.

The ‘Buona Difesa’ vials were awarded the Product of the Year 2021 according to a survey carried out by the IRI Research Institute, a world leader in market information for consumer, retail and shopper, to understand the dynamics of choice and consumer purchase.

Since 2005, the Elected Product of the Year Research has been the most important innovation survey in Italy based on the satisfaction of 12,000 consumers. The Prize is awarded to the most innovative services and products divided by product categories: from personal care to food, passing through finance services and tech products.

Among the 61 products awarded in 2021, Buona Difesa vaconcini was elected for the product category “Defense and development supplements for children”. It is a dietary supplement based on Echinacea, Propolis and Zinc, with Vitamin D and Beta glucans.

Edoardo Cioni, CEO of Steve Jones, declares: “We are thrilled to have received this authoritative award which testifies to how much attention to the well-being of children, which has always been at the heart of the success of the Buona brand, together with the search for the most suitable formulation for them. ingredients and taste, we are recognized by parents and pediatricians in their daily choices “.


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