Google AI Search: New Features & Advanced Research

by Priyanka Patel

Google Search Gets a Major AI Boost with Gemini 2.5 Pro and New Agentic Capabilities

Google is significantly enhancing its search engine with a wave of new artificial intelligence (AI) features, set to roll out on July 16. The updates, announced by a senior official at Google Search, aim to provide users with more sophisticated research tools and streamline everyday tasks through the power of AI.

Deep Search and Gemini 2.5 Pro Power the Next Generation of Google

The core of the update lies in the integration of Gemini 2.5 Pro, Google’s most advanced AI model to date. Users subscribed to AI Pro and AI Ultra will gain access to this model through a new dropdown menu within AI Mode, enabling them to tackle complex challenges in areas like coding, mathematics, and other advanced subjects.

Alongside Gemini 2.5 Pro, Google is introducing Deep Search, designed for sophisticated thinking and in-depth research. This combination promises to elevate the search experience beyond simple keyword matching, offering users a more intuitive and powerful way to explore information.

AI-Powered Agentic Capabilities Streamline Daily Life

Beyond enhanced research, Google is leveraging AI to automate routine tasks. A new feature allows Google Search to make phone calls to local businesses on behalf of users to verify availability and pricing. This “agentic” capability, currently available to AI Pro and AI Ultra subscribers in the US, could simplify processes like confirming dry cleaning services, as one company release stated.

“Routine procedures…can be rendered simpler by the new calling feature,” according to the release. This represents a significant step towards a more proactive and helpful search experience.

Alphabet’s Dominant Position and the Future of AI Investment

Alphabet Inc. (NASDAQ:GOOGL) remains a leading tech giant, with a diverse portfolio including Google Ads, Google Chrome, Google Cloud, Search, and YouTube. The company holds a dominant position in each of these markets, solidifying its influence in the technology landscape.

While acknowledging the investment potential of GOOGL, analysts suggest that other AI stocks may offer greater upside and reduced risk. A recent report highlights an extremely undervalued AI stock poised to benefit from evolving trade policies and the trend of onshoring.

For investors seeking further insights, resources such as “10 Best Magic Formula Stocks for 2025” and “10 Best Retirement Stocks to Buy According to Hedge Funds” are available for review.

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