Gordon Ramsay enters the metaverse with Hell’s Kitchen cooking in The Sandbox

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The Sandbox has announced that it has partnered with ITV Studios to bring Gordon Ramsay’s reality show Hell’s Kitchen in the metaverse. Hell’s Kitchen was broadcast in 24 countries, including Italy, and the show has just been renewed in the USA for seasons 21 and 22. Thanks to the partnership, the experiences of the Hell’s Kitchen restaurant will be hosted in a special Land of ITV Studios in The Sandbox. Additionally, Hell’s Kitchen-themed assets, including limited edition Gordon Ramsay avatars, will be available to players. It is the first culinary-themed experience to appear in The Sandbox. “We are shaping the metaverse so that it becomes the expression and expansion of all real-world activities, through the creative opportunities offered by technology: who else better than Gordon Ramsay and Hell’s Kitchen could create the first dining and social experience in the metaverse of The Sandbox? ”explains Sebastien Borget, COO and co-founder of The
Sandbox. “In this immersive environment, fans of the TV show will be able to delight in a new form of entertainment and digital expression by participating in the world of Gordon Ramsay with their own avatars.”

“There is nothing more exciting for me than exploring a new territory, be it creating a signature dish, a new restaurant concept, a new show or, as in the case of The Sandbox, putting to experiment with a virtual experience, “says Gordon Ramsay. “I was fascinated by The Sandbox and its offer of experimentation in the metaverse. I couldn’t think of a better platform to bring my restaurant’s energy and brand to Hell’s Kitchen in the virtual world. “Neil Bowler, ITV Studios Game Show Manager, adds,” We are at the beginning of exploring the potential entertainment brands will have in the metaverse, so we are very excited to bring Hell’s Kitchen in The Sandbox. Both are innovators in their respective fields, which is why this partnership cannot fail to be a winner. We believe fans of the show around the world will enjoy interacting with the culinary experiences set in a virtual Hell’s Kitchen in The Sandbox metaverse. “

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