Nearly 700 business leaders, entrepreneurs, and public officials gathered at the Hotel Sheraton Mendoza on October 23, 2026, for the third Bootcamp Empresarial, focusing on artificial intelligence, workforce talent, and regional competitiveness.
Organized jointly by the provincial government and the Unión Industrial de Mendoza, the conference operated under the banner A New Agenda for Growth
. The day-long gathering brought together national corporate executives, provincial policymakers, and specialists to debate operational efficiency, commercial excellence, and sustainable expansion for regional enterprises.
Governor Alfredo Cornejo Outlines Public-Sector Modernization
Opening the event alongside industrial leaders, Alfredo Cornejo acknowledged that economic changes open new doors. Adapting to them remains difficult.
He emphasized that Mendoza possesses resources, talent and entrepreneurs accustomed to facing adverse scenarios, yet those qualities require an enabling environment. Godoy Cruz Diego Costarelli also participated in the sessions, highlighting the continuous empuje of local companies and stressing that the state must maintain clear rules and predictability to support genuine employment generation.
The governor detailed several digital modernization projects designed to cut red tape and reduce operating costs for local businesses. Those efforts include the legal regulation of urban ride-sharing applications, the expansion of digital health records, the introduction of electronic administrative files, and the modernization of public transit networks through digital tools. Cornejo noted that establishing a fully digital framework for founding commercial societies stands as a major priority to save time and streamline administrative hurdles.
Industrial Leaders and Corporate Executives Debate Technological Integration
Artificial intelligence and workforce transformation dominated the discussions across multiple panels. Martín Rappallini, president of the Unión Industrial Argentina, told attendees that emerging technologies will modify production processes and improve competitiveness.
Martín Rappallini told Diario UNO that artificial intelligence is not only going to help improve processes and generate greater competitiveness, but it is going to transform the way we produce,
emphasizing the need to adapt training to technological changes.
Rappallini stressed that the accelerating pace of innovation means educational processes must become continuous. Early panels featured commercial leaders, including representatives from Mercado Libre, who discussed market analysis, risk mitigation, and commercial scaling alongside provincial employment officials. Additional perspectives on operational costs featured businessman Marcos Ayerra and Mendoza’s Minister of Production, Rodolfo Vargas Arizu, during an interview moderated by Tatiana Schapiro.
Experts Present Talks on Labor Markets and Workplace Feedback
The afternoon schedule featured specialized presentations addressing human resources, emotional salary, and organizational change. Mai Pistiner, communicator and founder of Academia Comunica, presented a talk examining workplace conversations and feedback structures. Alejandro Melamed is a Doctor in Economic Sciences, director of Humanize Consulting, and former vice president of Human Resources for Latam South at The Coca-Cola Company. Later in the afternoon, Alejandro Melamed delivered a conference titled The Future of Work
examining structural transformations within labor markets. Jorge Brito, president of Banco Macro and Genneia, also took the stage for a featured interview titled Behind the Big Decisions
conducted by Tatiana Schapiro.
Mario Pergolini Closes the Summit with Warnings on Technological Exclusion
Media entrepreneur Mario Pergolini delivered the closing keynote address in conversation with communicator Mai Pistiner. Drawing on his career in broadcasting, Pergolini urged every professional in attendance to embrace modern tools. Digital projects shaped his perspective.
He pointed out that curiosity remains a core skill for solving problems and collaborating across teams.
Pergolini cautioned that rejecting digital advancements will leave workers entirely excluded from modern economic life. He illustrated the point by describing a conversational device developed by his team—an initiative that has advanced with operations based in the United States and is preparing a 7 million dollar investment round.