Grameen Danone Foods launches Fortified Sour Yogurt Shakti+

by times news cr

2024-08-13 17:23:40

Shakti+ brand has been marketing various nutritional products for a long time with the aim of ensuring the nutrition of children in Bangladesh. Following on from this, Shakti+ introduced fortified sour yogurt in small cups to provide essential nutrients to adults.

In this regard, Dipesh Nag, Managing Director of Shakti+ said, various diseases are taking root in people’s body due to irregularity in busy work and unhealthy food in civil life. There is no substitute for proper diet and exercise to stay healthy. Therefore, considering the health and needs of the consumers, we have introduced Fortified Shakti+ Sour Yogurt for the first time in the market, so that the people of the country can easily enjoy this healthy and nutritious product at a low price.

Suraiya Siddiqa, Sales and Marketing Director, Shakti+, said that proper diet plays an undeniable role in a person’s long and healthy life. Shakti+’s Fortified Sour Yogurt will help consumers in overall wellness by ensuring proper nutrition. Because the product contains four essential nutrients—iron, iodine, zinc, and vitamin A—and all the nutrients in milk and probiotics in sour yogurt, which will help meet daily nutritional needs.

Officials of Shakti+ also said that the fortified sour curd of Shakti+ is being prepared in Bogra factory by collecting pure milk especially from women farmers in the chilling centers located in Sirajganj, Sariakandi and Maidandighi. Although there is 400 gram sour yogurt in the market, consumers can get one serving of sour yogurt in small cups for just 25 taka. Initially, it will be available in various areas including Bogra, Rangpur, Rajshahi, Dinajpur, along with retail and supershops in Dhaka and its surrounding areas. Any consumer in Dhaka city can also order online to get free home delivery at home.

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