Apr 3, 2023
If anyone has used English in everyday life Whether studying or working and even more writing long English sentences
Must know Grammarly, a platform to help “Fix the grammar” for billions of English-speaking people around the world for sure.
Especially for those who do not use English as their native language, like Thai people, the more chances they have of using Grammarly..
Believe it or not, Grammarly is currently a startup company. with a value of more than 13 billion US dollars (approximately 4.5 billion baht)
With more than 30 million users on a monthly basis
Plus, there are various corporate customers who use Grammarly as a working tool. Total more than 50,000 teams worldwide.
The question that arises is, why is Grammarly so successful?
In this article, MarketThink will take you to find out..
First of all, you need to get to know the beginning of Grammarly that was born from 2 founders of “Ukrainian” named Max Lytvyn and Alex Shevchenko.
At that time, both of them were students. at an international university in Ukraine
and discovered that The problem of copying student information a big problem That brings headaches for professors in universities around the world.
Max Lytvyn and Alex Shevchenko jointly developed the software. that can detect copying of student data
Before Turnitin, the popular plagiarism detection software among universities all over the world, will be born again..
Read up to this point. Many people may ask. What about student copying detection software? How is it related to Grammarly?
This story must be said. In fact Student plagiarism detection software developed by the two It has become an “idea” that causes Grammarly to come up.
Because after being successful with copy detection software and sold the business
They came up with the idea that in fact, there would be no student. who wants to copy information from others
just explaining the information in their own language It might be a difficult thing to do. until in the end Unfortunately, I ended up copying information from other people.
And that was the idea that led them to develop Sentenceworks in 2009.
which aims to help people to be able to write correctly instead of finding fault with copying
before changing the name from Sentenceworks is Grammarly as we know it today..
Including Dmytro Lider as the third co-founder of Grammarly.
However, in the early development of Grammarly, they were aimed at university students. who have difficulty in writing English
which sometimes Those who encounter problems in writing English correctly. Turned out to be someone who speaks English fluently.
and if it helps to fix this problem Students will have the confidence to use their own written language. Until no need to copy data from other sources anymore
But the capture of customers who are university students. It didn’t help make Grammarly known widely.
The big turning point for Grammarly came in 2015 when Grammarly Basic was made available to the public for free.
instead of keeping it for students Including corporate customers can only use
Because don’t forget that there are many people around the world who need to use English in everyday life, whether it’s sending emails or even chatting with other people. .
Which means that Grammarly has the opportunity to get people all over the world. Become a customer there..
Make Grammarly change the new business model. Originally targeted at student customers and corporate customers
to expand services to general customers Using a “Freemium” business model that allows customers to use Grammarly for free.
But if you want to use more features You must pay a subscription fee. It’s monthly..
And that decision made Grammarly a huge success. With the number of users increasing to 10 million within just 2 years..
It also makes Grammarly attract huge investors..
At present, Grammarly is a start-up company. Which has already been raised from investors 3 rounds with a total value of 400 million US dollars (approximately 13,760 million baht)
And was valued at $ 13 billion (approximately 4.5 billion baht)
As for the 3 co-founders of Grammarly, they have become “billionaires” by default..
The first two co-founders, Max Lytvyn and Alex Shevchenko, are estimated to hold 35% of Grammarly’s shares.
Make both Have assets of not less than 4,500 million US dollars (about 1.5 billion baht) ever
From the stories of Grammarly that we have read all of this. make us know
Grammarly’s success stems from its understanding of the problems people around the world face. Especially for people who are not fluent in English.
And solving this problem with Grammarly gives Grammarly the opportunity to reach a potential market. and huge customer base Because there are billions of people around the world..
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