Grand Marché, Zouari’s secret weapon to create a retail giant

The entrepreneur wants to deploy this concept in which the grocery department is reserved for small producers rather than big brands.

A welcome coffee, offered by the house. Since the weekend, customers of the La Marnière supermarket in Maurepas (Yvelines) have received a gift upon entry. “They must have the impression of meeting with friends”, explains Moez-Alexandre Zouari, who stole this idea from the American Trader Joe’s. This serial food distribution entrepreneur (main Franprix and Monoprix franchisee in the Paris region, he is the reference shareholder of Picard and has just bought out the destockers Stokomani and Maxi Bazar) does not just offer coffee. Since he acquired, in the summer of 2021, La Marnière (three supermarkets specializing in fresh produce in Maurepas, Plaisir and La Queue-les-Yvelines, generating 50 million euros in turnover), he has has completely revised the concept, to the point of renaming it since Thursday: Grand Marché.

Over 1500m240% are dedicated to fruit and vegetables, including a space reserved for organic, 30% for meat and poultry, the rest for cheeses…

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